|
|
| Strategic Planning Information |
|
Executive Summary for Business Plans of Franchisees
Writing a business plan for a franchised outlet of a larger company to get funding or find investors is difficult because the franchisor already has a plan which is working, but until you are privy to it upon purchase you actually know relatively few details. The franchisor must keep this information proprietary to insure competitors do not steal the information, but the franchise buyer needs the information to prepare a business plan to get a loan from a bank. Thus a catch 22 exists and is further exacerbated by the fact there are laws against some types of disclosures, which many franchisors due to the litigious nature of franchising do not wish to disclose based on advice from their attorneys. So what do you do? Well, you do the best you can using the UFOC, uniform franchise offering circular or ask the franchisor to send in a business plan directly to your banker who, signs a waiver of non-disclosure and you cannot see it until purchase. Yet if you are seeking private investors they will want to see a business plan and therefore you will have to try to put one together. I have bought 12 books on how to write a business plan with hundreds of complete business plans inside; none of the samples have anything to do with a franchised business. So, below please find a sample of an executive summary, which is the most important part of any business plan and probably for the most part all a banker will read. Some entrepreneurs accuse bankers of not being able to read and I am in that group. I recommend you read this and use it as a model to develop your own executive summary for your franchised business outlet business plan. This particular example was written for a mobile car wash franchise outlet, but serves as a fairly good example for you. - - - - - - - - - - - - - - - The Car Wash Guys of Fairfax, VA is an owner/operator service firm. This will be a franchised business of Car Wash Guys International, Inc. This sole-proprietorship company is in the mobile car wash business. Our mission is to achieve a minimum of 2.5% and a maximum of 10% market penetration while simultaneously uniting the entire community. To reach this goal we will use unique local and regional marketing tools provided by our franchisor who has much experience in this field. Our franchisor has over twenty years of experience in the mobile washing industry. We will purchase from Car Wash Guys International, Inc. a turnkey business for $65,380. This purchase will include: · Truck With Custom Built Truck Body · Portable Car Washing Equipment · Computer, Printer, Business Software · List Of Clientele, Route and Customer Base · Down Payment of Liability Insurance · Down Payment of Medical and Health Insurance · Licensing and Training (80 Hours Total) · Complete Operations Guide Loaned For Franchise Term · Start-Up Supplies (Wax, Soap, Etc.) · Portable Cellular Phone With Credit Card Machine · Uniform Supply for an Entire Crew · Personal Planner with Computer Software Backup · Exclusive Territory · Initial In Depth Marketing Blitz There is a $20,000 franchise fee for joining The Car Wash Guys team that is also provided for in the $65,380 cost. Our target market is anyone owning a dirty car. Our other markets are: · Aircraft Washing · Boat Washing · Fleet Washing · Graffiti Removal · Concrete Cleaning · Industrial High Pressure Washing We will charge $5.00 for a basic exterior wash, $10.00 for an in and out and $37.50 for a mini-detail on cars. Most of our customers will be office workers. Fifteen percent of our business will be small and medium sized fleets with five to one hundred cars, trucks, vans, etc. Twenty percent of our business will be industrial type cleaning. We will market with other local businesses in a co-op situation. Other marketing will be by doing car wash fundraisers for kids groups. Our car wash crews will wear matching yellow uniforms. They will be clean cut, well spoken, knowledgeable and friendly. We will purchase our products from the franchisor via modem and credit cards for next day U.P.S. delivery. We plan to eventually expand to up to five mobile car wash trucks, each averaging $6,000-$8,000 of gross revenue per month, in the next five years. Our royalties to the franchisor will be $35.00 per day times 21 working days per month ($735.00 per month). Each additional truck will pay $20.00 per day royalties or $420.00 per month. Car Wash Guys International, Inc. will provide the following on going support: ·Training of Managers for Each Truck ·Regional Directors for Trouble Shooting ·Spare Trucks in Case of Break Downs ·Combating Competition (Intensive Program) ·Assistance in Community Support Events ·Free Advise (On Any Operational Matters) ·Updating of Manuals and Computer Programs ·Periodic Newsletter ·Upkeep on Major Contract Bidder's Lists ·Sales Leads (From Their Direct Mail Program) ·Compilation of Financial Reports ·Assistance in Finding Funding for Additional Mobile Car Wash Trucks and Personal Items (Homes, Cars, Etc.) There are a couple of small time mobile detailers operating in our exclusive territory. Our service, quality and price are much more attractive to our target market. Our operating methods are far superior to that of our current competition. Generally all of the competition listed in the yellow pages as well as those we've talked with and observed admit that they have only been in the business a couple of years are not planning on making it a career. Further observations indicate that there is far more than enough business for everyone. Our long-term goal is to wash cars for one out of every ten owners in our town. Ten percent market penetration can be achieved if we follow our franchisor's system perfectly. We want to be the #1 franchise in the entire system. We plan on renewing our Franchise Agreement every five years at no charge to us. We will remain in good standing with our franchisor and follow their proven methods of operations in order to do this. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
RELATED ARTICLES
Six Key Areas For Evaluating A Strategic Alliance Strategic alliances are increasing at a rapid rate. It is good for business, good for the consumer. A strategic alliance is similar to a joint venture. Everyone remains in his or her own entity, yet come together for a single purpose or period of time to create something that could not otherwise be created. Completing the Annual Planning Process Imagine an office without a desk, or lights, a computer, or even something as simple as a chair. When the architects and designers started planning a building or office space they knew they would have to make concessions for these items during each of the building activities. As marketers, we take part in many activities, much like a builder or designer does. Business Ideas: 3 Smart Ways To Generate Profitable Business Ideas Anytime Creativity is one of the greatest tools for success in business. Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps So you've decided to write your own business plan because you know the value that the experience will give you. With the books and software that are out there today you can probably sit down and complete the plan in a day or so, right? Plug in the numbers, add the notes, write the whole narrative (story), print it and get it out to the banks or investors. Abstract thought on Business Strategy and Nature Here is an abstract thought on studying nature and the natural order of things; things which work to help you better understand and strategize in business, war, sports or military operations. Let's compare the methods of distribution of organic viruses to all other more obvious distribution methods. Insurance Requirements in Franchised Companies Franchised companies often require what some believe to be excessive insurance requirements. This is because so often if a franchise is sued for any reason that the Lawyers go after the big money of the franchisors and name them in the lawsuit. It is amazing that a lawyer can write garbage in a lawsuit and file it in court and if you do not hire another lawyer to fight them, you could lose your entire life's work and company. But our legal system as most entrepreneurs agree is a complete joke and more closely represents the extortion tactics of the mob than any legitimate sense of fairness or truth. This is why franchisors must require huge limits of liability insurance and additional insured certificates as part of the franchise agreement. If You Dont Focus, Innovate and Evolve, You Die After 128 years of business, a household word, Montgomery Wards, Inc., closed their doors forever and filed bankruptcy. Don?t Just Talk About the Weather, Use It to Advantage A well known, national chain of restaurants discovered that certain weather patterns substantially impacts their business. They have studied it and found that more people go out to eat dinner when there is a series of beautiful days. So they measure the weather quality at their stores across the country. Managers report the weather quality daily. A weather predicting system is then employed to determine the quality of subsequent days. When the model predicts a higher customer count they reduce or eliminate sale items and include higher priced or higher margin specials on the changing daily menu. While they can't control the weather, they know that their customers respond to it. Knowing that, they work to take advantage of factors that can predict changes in business activity. Pave the Way to a Successful Strategic Plan Many very successful business owners may never have had a formal strategic plan. Some think, "Why do we need to do strategic planning? We're doing great just like we are." Microsoft Great Plains Implementation: Placement/Recruiting Agency example ? overview for consultant Microsoft Great Plains does wonderful ERP job for horizontal markets and clientele. However in our opinion placement software market is underserved and needs custom modules to be developed. In the case of Microsoft Great Plains we see numerous examples of in-house or outsourced customization done for Great Plains Dynamics/Microsoft Great Plains in order to automate placement agency workflow and processes. In our opinion Great Plains is good choice, considering the side of placement and recruiting companies: mid-size or even small. Let us give you highlights from our consulting practice. Succession Planning: Problems Getting Started A survey released by the American Institute of Certified Public Accountants in the spring of 2005 illustrates a widespread problem on the lack of succession planning [deciding who will take over running the firm when the current managers die or retire]. The survey found that 60% of responding certified public accountant (CPA) firms have owners who are in the 55-to-62-year-old age bracket, and more than half (56%) have at least one partner who will retire in the next five years. However, according to the survey, 81% of these firms still do not have a written succession plan in place. Among those firms with annual revenues under $150,000, the percentage rose to 96%. If we polled small businesses in other fields, the percentages would be comparable: around 80% of small business owners have no succession plans. Mining Market Data With a heightened awareness of opportunity, ideas can often be generated by market research. The National Women's Business Center (NWBC) defines market research as "a systematic, objective collection and analysis of data about your target market, competition, and/or environment with the goal being increased understanding. Through the market research process, you can take data?a variety of related or non-related facts?and create useful information to guide your business decisions. College Students and Graduates to Run Company Outlets or Franchises Does your overall business strategy include the recruitment of college students to run your locations? Are you a franching company and looking for young, talented, hardworking and dedicated franchisees? There are some things to think about before you deploy such a strategy. There are both positives and negatives to focusing your recruitment efforts on college students, for instance best reason's to use college students include some of the following: Legal Strategies in Business Plans Writing a Business Plan these days is tough, venture capitalists are busy and there are so many ideas to choose from. Bankers want a tight, sweet and to the point business plan. Family Members who may lend you money are generally worrisome due to lawsuits and liability. This is why you need to pay particular attention to the Legal Section of your Business Plan. Strategic Acquisition Strategies for Small Businesses Growth through acquisition should not be considered an option reserved solely for large or Public Companies. Small and mid-size businesses that opt to grow by acquiring other companies, rather than growing one new customer at a time, can gain benefits in addition to increased sales and profits. Art of Succession Planning Succession planning, like any business acumen, is both an art and a science. That is to say, there are many proven strategies that can and must be followed so that successful transition can occur. Pressure Washing Entrepreneurs Can Help With Government NPDES Permits If you own a pressure washing business one of the smartest things you can do is get involved with the local and regional enforcement for storm water environmental laws. The reason being is they do not understand the washing process of the industry and you can assist them with pertinent information. Secondly you learn about opportunities in the market and third, you can prevent really bad legislation which could potentially put you and your business out of work. Top Ten Traits of Strategic Thinkers Want to become more strategic? Add these traits to your collection of skills and watch your success soar! Connecting Your Offline Business to Your Online Business These may sound like no brainers, but you'd be surprised. No matter how high-tech your business has become, there is no doubt you still have some non-electronic aspects of your company. These are things like your business cards, stickers, and work shirts, to name a few. Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits A focus group is a group of employees or current customers that discuss and brainstorm new ways to improve different parts of your business.
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |