|
|
| Small Business Information |
|
Excuses Franchisees Make; When They Violate Exclusive Territory Agreements
One of the biggest excuses franchisees of home based and serviced based franchises make when violating their exclusive franchise agreement with their franchisor and fellow franchisees is: My Family Works There. As a franchisor, I cannot believe how many times neighboring franchisees steal each others clientele or work outside their exclusive franchise area. This jeopardizes trust within the franchise system between franchisees and franchisors. Now granted in a mobile franchise business every once in awhile you will see another franchisee in an area other than their exclusive territory. They might be: Pulling off the freeway to get gas, Going to a doctor's appointment, Getting a hair cut, Buying things for the business, Just cruising around, Going out to dinner or simply visiting family or friends They should never be doing business services in another franchisee's exclusive territory unless they are: Working for that franchisee under contract or trade; Covering their service route, Have permission in advance or doing services for a family member for FREE. In some franchise systems occasionally you might find an regional director in an exclusive franchised area doing a promotion. They are: Doing PR work, Demonstrating your services, Selling accounts for the franchisee, Direct selling your services and increasing brand name, giving away free service to develop a future customer, Introducing a VIP in the area to our concept or Setting up a community promotional event. Franchise systems need to work together and should not cut into each others territory, nothing hurts the team work of a franchise company faster than stealing customers from your business partners, as that is they bread and butter they use to family. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
|
|
|
RELATED ARTICLES
How To Create A Business Note That Is More Attractive To A Note Investor You are selling your small business (business value under $1 million for this article). You would like the buyer of your business to come in with an all-cash offer, or be able to qualify for an SBA guaranteed loan. However, in many cases the owner of the business ends up taking back the financing because the buyer is not able to make an all-cash offer or does not qualify for an SBA guaranteed loan. So you create a "business note" and you now become the "bank". At first that may seem okay, but after a couple of years of receiving payments you may decide you want to get back into business and you need the cash that is tied up in your business note on which you are receiving payments. So now you want to sell your business note to raise cash for your next business venture. What is it worth? That will depend a lot on how you structured the note. Look Like Sizzle, Be The Steak You've heard marketing and advertising gurus quip, "Sell the sizzle, not the steak." Advertising initiatives best reach their target audience with benefits and the "wow" effect, not the value or features of their product or service. This may work well to get customers in the door. But once they're in, you better have some substance. How can you ensure you uphold the integrity of your business and still maintain the "Wow Effect"? It just takes well executed strategic steps for business AND personal development: Small Business Pricing Strategies TACTIC #1 -- Never simply slash your prices, unless you're trying to empty obsolete inventory. Instead, try repackaging your prices so they're more affordable in the short-run so more prospects can afford them. For example, rather than pricing your service for the year, "Our monthly newsletter is only $39 for the year." Instead, try "Our monthly newsletter is only $3.25 per month." If you accept credit cards, it's very easy to set up reoccurring monthly charges that are billed to your subscribers without having to intervene every month beyond the initial account set up. The upside to offering your subscription on a monthly basis is that you can now market a $3.25 headline versus a more expensive $39 headline, i.e. you're able to offer services at a more affordable rate without slashing prices. Survival Tips For Your Small Business No matter type of business you operate you've got to know how to keep your business alive during economic recessions. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship." Blowing Your Own Horn ? A Key Marketing Strategy for Small Business -- Building Credibility Through Success Stories -- Community Relations Strategy for Small Business Does your company have a community relation strategy? Have you even considered it? It is essential to have policies in place. Having run a small business for years which eventually turned into a multi-state franchise system, I realized early on that a business who is part of the community it serves can survive the ups and downs of the business cycles, making it somewhat recession proof. Nothing turns off the community more than a business which refuses to give back a little and gives some ridiculous excuse of; "It is our corporate policy, sorry!" Many times a volunteer for a club or organization will come in and ask for a hand out. Rather than giving them an excuse, talk with them about what you can do, have a policy which helps them too. Do not just tell them sorry; "No can do" offer them other assistance instead. For instance if they come in a are looking for a donation, you might say. We are not able to give a straight donation, but we are allowed to give you an item or two on the discount rack for a door prize or silent auction. Become The Squeaky Wheel and Watch Your Business Skyrocket! Providing high quality customer service is a must for any business to survive. Do You Need Accounting Software for Your Small Business? If you're anything like me then you dislike with a vengeance doing your accounts and taxes. Implementing an Internship Program CONSIDERING COMPANY NEEDS: In identifying your needs for the internship, you need to examine the chief responsibilities of the position. And the broader they are, the more flexibility you will be giving yourself and the intern. Decide upon how often you will need the intern. Gauge any time factor related to the responsibilities you are assigning. Remember that the intern will not be as experienced as a regular employee would, he or she will need additional time to get acquainted with computer and other systems, your style of office management, and other on-the-job factors. Next figure your ability to offer a stipend. Not only will offering money bring you more qualified applicants, but it will suitably reward the intern. Many managers find it easy to offer a stipend in terms of travel expenses or living expenses, while also supplying miscellaneous costs. Creating Lists to Learn About Yourself, Your Business and Your Customers I love lists. I make them for everything. And I'm not just talking about groceries, things to do this week or places to see before I die; but more important lists that help me learn about myself, my business and my life. Business Owner--Educate Thyself! Remember the training programs, seminars, and workshops you had to attend when you were on the corporate side of the table? You were expected to complete course after course for professional development and skill enhancement. Well, where do you get your training now that you are on your own? Do you learn from your clients? Are they the best teachers? What about your competitors? Keep TRACK of your Business Relationships and Gain Profits How do you know when an alliance needs to be monitored and tracked? FFP vs. CPFF Contracts SBIR Corner: FFP vs. CPFF contracts: Government Does Not Pay Its Bills on Time Many small companies work very hard to get new accounts. Occasionally they try to get government contracts to supply products or services. Some small business people believe this will help them in case of recession, because the government has to keep going no matter what. They therefore seek a contract as a protection security blanket and guaranteed income to pay their own bills, make payroll and have the cash flow they need to survive at a time when over regulation and hostile litigation is taking its toll on small businesses. Small Business Success Secret: Focus on Your Genius Work? Do you know what your genius work is? It's the highest and best use of your time. It's the best leverage your business has in the marketplace. The Beauty of Focus and Plan B Did you ever have one of those days or weeks when you said "What in the world am I doing running this business?!" You Are Invited Business card size works well for invitations to special events. Is Your Business Legally Prepared? It is imperative to have your business legally prepared. How you ask? You need to have a business license, a home occupation license, if running your business from home, a city or county license, (depending on what State you live) plus you need to register your business as fictious if you are not using your name as a business. For instance, If John Doe has a business name as John Doe's Grooming Parlor, a fictious name isn't necessary. Boston Market; Mobile Auto Detailing Boston itself covers 50 square miles of concrete and traffic, well city limits actually exactly 46 square miles, the entire metro area can be and is often over stated at 1100 square miles, but more realistically about 380 in our humble opinion. And you know some of that is water. And MASS is called MASS because of the number of communities and cities, similar to all the PA cities, townships, communities and three houses on a rural road deserves a new name game? In case you think I am kidding check this out. Hone Your Edge, Stay Focused A common hazard faced by new entrepreneurs is a lack of faith in the power of their offer. Many business people lose focus because they are worried they wont generate enough cash flow from their core product. They attract potential customers with outstanding expertise but then muddy the water by trying to sell anything those customers want, regardless of how it fits into their business plan. This is confusing, both for the customer, who doesnt really know what type of business you have, and for yourself. Heres how to stay on track.
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |