|
|
| Sales Training Information |
|
Sales Training - What Is a Disguised Implied Need?
Have you ever been in the position where you are getting, what you think to be, close to concluding the deal only to find your client comes up with objections? Some would argue, as salespeople, we have not handled all the possible objections upfront, in other words we have not demonstrated our value proposition fully. However, in the real world objections at the last minute happen to all of us regardless of what we think we have done to conclude the deal. What objection? It is what we see as an objection and how we manage that objection that will give us the edge in closing the deal. I have been asked many times about how to handle objections and my initial stock answer is usually, "Have you fully demonstrated your value proposition to the client?" However, this does not serve a great deal of good if the salesperson feels inclined to think, "Of course I have." It may be true that the salesperson has indeed not identified some of these objections when going through the sales cycle, but that does not mean the end of the deal. The prospect is talking to us because they have a need and I would suggest that any objection is in fact an "Implied Need." Whilst the majority of objections are 'Implications of Need,' there are some that will be described as real; the 'price objection' and the 'product objection'. These real objections are handled by reducing their impact with the value argument. Set them against the benefits that have been agreed already and their affect is minimised. So, get into our minds that there are only two "real" objections behind why a prospect may not buy and you will find that any other objections can be handled - which will allow you to further demonstrate your value. Prescriptive Reflex! Many training courses promote the use of prescriptive reflex responses to the typical objections that a salesperson will encounter. Unfortunately such methods preclude us from seeing the objection as a positive contributor to the sale. As we have discussed, objections are really needs in disguise and by using the 'reflex statement' we are in fact ignoring the prospect's views and needs. Before we go on, let me give you an example. Read the statement below and consider the reflex response from the salesperson. Prospect; "Right now we do not have the resources internally to manage such a complicated solution." Salesman; "If we could show you how easy it could be to make this possible would you buy from us." The prescriptive response from the salesperson will only harm the sales cycle. This is a wasted opportunity. There are real needs behind the prospect statement. In fact it is not an objection at all but a series of 'implied needs' which, if explored and developed, would enhance our chances of addressing all the customer's requirements. Can you name all the "implied needs" in the prospect's statement? Could you turn these "implied needs" into "benefit statements" which will help close our deal? If you can't see the implied needs, it does not mean you are bad at selling, it usually means that you may need to improve or hone your skills. Why not write down some of the "objections" you have encountered in the field over the last few months. Look at them and see if you can pull out the implied needs. If you want, email them to us and we will reply with the implied needs. You could also read about BlueEskimo's sales methodology, Real Value Selling©. It is all about the value proposition. This primarily describes the only reason, motivation or justification for an organisation or company to purchase any product or service. These values are also described as the 'Buying Criteria' ? the reasons for choosing a particular product or supplier over another. These justifications are commercial and can only be described in financial terms, or the payback but not the price! And if nothing else, next time you encounter an objection, remember it is only an implied need in disguise. Kevin McLaren - Sales Trainer and business development
|
|
|
|
RELATED ARTICLES
7 Quick and Easy Ways To Multiply Your Sales There are always some great, fast and easy ways to multiply your sales without paying more for extra advertisements. Increase Your Selling Confidence 1. Be on time. In fact, arrive a few minutes early, so you can mentally prepare for your sales presentation. When you arrive on time, your professionalism shows your prospects that you value their time as well as your own. Being Politically Correct When Selling Can Cost You Sales In our culture it is basically un-American for a prospective customer or client to help a sales representative or service industry professional in the selling process, by answering the probing questions required in an effective consultative selling approach. However, many sales trainers, coaches and managers teach that to be "politically correct," polite or to look professional, you must ask permission if you want to probe for information. Invite Questions to Boost Your Sales Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from a lot of easy sales if you don't encourage prospects to ask questions. Marketing Vs. Sales Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:DRIVING REVENUE!!Marketing = SIZZLE ------ Sales = CLOSINGThe misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue.STOP THE CYCLE OF MISUNDERSTANDING!HOW?1) Understand that there is a difference between marketing and sales. What's The Difference? Marketing is associated with advertising, event planning, community involvement, getting your company name "out there", creating credibility, normally a "people pleaser" personality, with the primary focus on lead generation.Sales is associated with knowledge and understanding of the value of a lead, understanding the "selling cycle", a well documented sales process (and knowing how to use it), great qualifying questions, developing an atmosphere of trust with customers, listening more than talking, asking for the sale or the next step, great follow-up skills.The actual skill sets (not personalities) for each of these areas of expertise is different. Most companies evaluate potential sales staff on personalities NOT skills. A critical component in the hiring process should include a skill based evaluation. 2) When recruiting, define well in advance what position you are hiring for ? sales or marketing? Most companies' need both as a team working together.3) Eliminate untrained or unskilled staff from being involved in the recruitment process. The misconception about sales and marketing being one and the same runs rampant in all industries in all staff involved in the hiring process.Solutions:1) Develop a company profile to differentiate skill sets.2) Create a list of key questions designed to delineate the difference in skill sets of the sales person vs. the marketing person.3) Provide appropriate training to anyone involved in the hiring process to help them understand the differences to assure you are hiring the right person for the right position. The Choice between Yes and Yes: A Psychological Revelation Three year old Kara was throwing a tantrum. She didn't want to go to bed, of that she was certain. 3 Tips to Get Clients Now "I need more clients!" wails Steve, a 32 year old Boston-based financial planner, echoing a familiar refrain. Poised and well spoken, Steve is after the same high net worth individual as others in his field. How can he rise above his competition? Closing The Sale Several weeks ago I asked my Newsletter subscribers to send me their biggest sales challenges. So far, I have received 275 challenges. While I am still in the process of categorizing them, Inoticed that a number of them mentioned "Closing the sale" as yourbiggest challenge. More Customers! Less Work! Wouldn't it be nice if there were an inexpensive method for creating more customers? There is! 5 Small Steps To Ultimate Sales Success "Selling worth doing is worth doing badly ? at first!" ~ Gavin Ingham, 2002 Woo the Buyers Limbic Mind or All Your Sales Efforts are Wasted If you've driven yourself crazy trying to figure out why so many customers get away, relax. You can't figure it out because... It's not logical. The impulse that makes people buy from one business instead of another is no more logical than the baying of an elk's mating call. In fact, it works exactly the same way, through the limbic system. Be Yourself Here's the thing... you still have to make every marketing and sales message all about the WIIFM* for your target audience. But it's how you do this ? the words you choose and your behavior ? that makes the connection with the marketplace all about you. Want to Make More Money? Fish in a Bigger Pond! Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan's turn. "When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn't scare too many people away. Now, based on my available work hours, I can't really take on more clients but at the rate I'm charging them, I'm not going to make enough money to keep the business alive. How do I raise my prices without losing my clients?" she wanted to know. You CAN Be a Great Salesperson! When you are in sales, you have the choice to be successful or unsuccessful. The only one to set limits on your income and success is you! A career in sales is a challenge. Use that challenge to motivate and excite you. Meet and beat that challenge! Eliminating Objections to Increase Sales You want to increase the flow of sales revenue, but you are stymied by prospects' seemingly endless objections. Prospects say they're not interested. They tell you your price is too high, or this isn't the right time. You've heard all the objections. What can you do to get rid of these once and for all? How To Give Your Sales Job A Strategic Tune-up In happens every year in June. Growing Sales Through Creating Connections Your mission as a business owner is to develop a marketing strategy which offers your potential clients/customers a way to improve their situation in a certain way, solve a problem, provide more value, or open new opportunities for them which will motivate them to pick up the phone and buy from you. This requires that the focus of your marketing plan be placed on your customer - NOT ON YOU! Taken from The 90 Day Marketing Marathon Blunders from A to Z these ten powerful tools will support you in creating meaningful connections with your clients/customers and providing real time solutions to their challenges of the today. How to Maximize Sales by Minimizing Windshield Time During the late 1980's I was a field sales representative for a computer distributor, selling computer systems and peripherals in and around Los Angeles, California. The traffic was horrendous, and the time I wasted driving to and from appointments just drove me crazy (no pun intended). Sales Marketing: 10 Sales Marketing Tricks To Explode Your Profits Sales marketing online is an art that you must keep revising, refining and polishing to keep pace with all the changes happening on the Internet. How to Sound Just Like a Salesperson Prospect - "So now that I've told you what we are looking for, do you think that you can help us with this?"
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |