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The Ten Essential Tips On Writing A Powerful And Persuasive Presentation
Have you ever had to give a speech? Do you remember that feeling? A knot in the stomach, sweaty palms and a panic attack! Not a very pleasant experience. And yet, I'm sure your speech was a success because 90 % of a typical audience want the speaker to succeed. Yet according to the Book of Lists, speaking in public is one of our greatest fears. Much of this anxiety is due to a lack of confidence in writing and preparing a speech rather than in the delivery. Giving a presentation can be a great way to build your business, influence public opinion or share information with AFSA members. It is an excellent way to stand out from the crowd and make a real difference in people's lives. What are the secrets of writing a powerful and persuasive speech for any occasion? Here are 10 tips for turning a good speech into a great one! 1. Have a plan and set some objectives & outcomes. 2. Have a formal structure - beginning, middle and end. 3. Avoid having too much content. 4. Define who your audience is and use the most appropriate communication
channels to reach them. 5. Research your speech using a range of sources. 6. Use personal stories, examples and metaphors to make intangible concepts
tangible. 7. Have a strong opening and closing. 8. Add value and extra detail through a handout. 9. Use short words and plain English. 10. Evaluate and review on a regular basis. There's nothing more powerful than to hear back a speech you've written. If you are writing a speech for someone else always try and hear the speech or at least get some feedback. Recording and listening back to a presentation is the fastest way to improve your skills. Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries. You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
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