|
|
| Presentation Information |
|
How Storytelling Can Grow Your Business
People love stories. We love to hear about other people, and stories help us to learn, remember and put to use new concepts. Aesop knew this. His fables help us to learn life lessons through tales about others, without having to learn them the hard way. In modern times, Jack Canfield and Mark Victor Hansen also understand the power of stories to teach, motivate, and inspire. Their "Chicken Soup for the Soul" books continue to sell in the millions of copies because they tap into our primal need to connect with others through storytelling. What can stories do for you and your business? Stories can educate customers about a need they have and how you fill it, subtly demonstrate your expertise, create empathy, suggest new uses for your products, train new customers and employees, and motivate listeners to take action. I recently observed several group presentations by an insurance agent. He knew many of the people in the audience, and prior to each presentation he would look for someone who had made a claim under their policy and ask them to tell the audience how the benefits had helped them through a difficult time. If there was no one in the audience to do it, he would tell about someone who had used the policy and what it had done for them. The stories the agent told were effective, but hearing the claimants themselves was incredibly powerful. Hearing someone talk about the uncertainty of illness, the expenses they faced which were not covered by other insurance, and what the benefits meant to them was moving. I'm sure he sold lots of policies! Where will you get stories? Stories from your own experience can be effective, and they are unique. You may also get stories from customers, employees, friends and others. The media can be a source of stories. Stories that are familiar because they have been told through the media can establish a commonality between you and your audience, or among members of your audience. Stories unique to your experience provide a personal touch, and can be surprising because they are not known to the audience. Another possibility is creating composite or fictional stories. This may not be acceptable in some circumstances. For example, several newspaper columnists have been fired for making up stories, or creating composite characters, and passing them off as absolute truth. However, if your primary purpose is to educate or entertain, and you are not presenting them as news, you may take some liberties with minor details of your stories or take bits and pieces from multiple stories and combine them into one composite. Remember that it is important to maintain credibility, so don't do anything that would deceive your audience. Once you have your stories, where will you use them? Tell them when you are in one-on-one meetings, in group presentations, and when making speeches. Write them down and include them in articles, brochures, sales letters, on your web site and in other written communications. Record them on audio or video and use them in commercials. Use them when training new employees to teach them about your company and its culture. Publish them in your client or company newsletter to reinforce emotional ties. Stories are a powerful tool which teach and motivate by making an emotional connection with your audience. Use them wisely and well. Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free tips, articles and more at http://www.IdeaLady.com/.
|
|
|
|
RELATED ARTICLES
Story Telling As a Business Tool Long long ago, it was the time when time itself stood still That was the time this story of story telling began When everyone listened to the story and people learned And that was the time people were also very happy Because they were listening to a story. Handling Questions with Authority At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you between a successful presentation and a waste of time. This is the opportunity for the audience to test your knowledge on the topic and commitment to your message. How to Make Good Use of Your Web Conference Session Preperation is vital when conducting a successful videoconference session. Thus there are a number of steps to remember prior to the videoconference session itself: Secrets of Successful Presentations Does the thought of speaking in front of others send you running in the opposite direction? Youâ??re not alone. Many people avoid public speaking at all costs â?" and there is a cost. Public speaking is one of the quickest, most efficient ways to market yourself, your message, business, or cause. Those who are willing to make presentations immediately stand out from the majority who are not. Whether itâ??s an audience of five people or 500, itâ??s worth it to invest in your skills. Planning a Group Meeting CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the meeting's goals and objectives throughout the meeting. Most everything you say should serve that purpose. A written agenda and visual aids serve as reference points and help to reinforce your purpose. You will make your greatest contribution by asking questions. Questions help to stimulate thinking, navigate the direction of the discussion, and sidetrack irrelevant issues. Specific questions might be: "Where would that idea lead - What are the consequences?" and "Is this line of discussion consistent with our objectives?" The Relationship between Information Sender and Receiver: The Art of Communication For communication to take place, a message must be transmitted by a communicator and correctly received by a listener. If the message is not understood, there is no communication. There is only noise. Between the transmission and reception of a message, much can go wrong. Communication, by definition, involves at least two individuals, the sender and the receiver. There are certain filters or barriers which determine whether or not the message is actually transmitted or received. Special Delivery! Tips for Improving Your Humor Delivering humorous speeches involves a lot more than simply having good material. Take some time to incorporate these tips into your presentations and watch the fun and laughter factors rise. Top Ten Rules for Effective Presentations I am of the belief that the majority of people can improve their presentations dramatically by focusing on eliminating bad habits and presentation skills more than seeking to add anything on. How often have you come out of a seminar and overheard someone say, "Wow, she was great! Did you see how effectively she used her hand gestures?" Don?t Give Presentations Or Speeches - Give Leadership Talks Instead The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I'm Daniel going into the lion's den.' Audience Respect One of the biggest mistakes most presenters make is in not considering or respecting their audience when preparing their talks. Showing respect means not boring them to tears with a data dump of information which is meaningless to them. Incorporate Humor in Your Next Speech Some speakers say, "I could never use humor in my speech; I just don't feel comfortable with it." I believe that anyone can use humor and that it is a valuable tool in speaking. Appropriate humor relaxes an audience and makes it feel more comfortable with you as the speaker; humor can bring attention to the point you are making; and humor will help the audience better remember your point. It can break down barriers so that the audience is more receptive to your ideas. First, let me make it easy for you to use humor. The best and most comfortable place to find humor for a speech is from your own personal experience. Think back on an embarrassing moment that you might have thought not funny at the time. Now that you can laugh at the experience, you understand the old adage "Humor is simply tragedy separated by time and space." Or think of a conversation that was funny. Remember the punch line and use it in your speech. Probably the least risky use of humor is a cartoon. The cartoon is separate from you and if people don't laugh, you don't feel responsible. (Be sure to secure permission to use it.) You're not trying to be a comedian; you just want to make it easy for people to pay attention and to help them remember your point. Here are some suggestions on using humor to make your next speech have more impact. 1. Make sure the humor is funny to you. If you don't laugh or smile at the cartoon, joke, pun, one-liner, story, or other forms of humor, then you certainly cannot expect an audience to do so. A key to using humor is only using humor that makes you laugh or smile. 2. Before using humor in your speech, try it out with small groups of people. Do they seem to enjoy it? Even if your experimental group does not laugh or smile initially, don't give up on the humor, because the problem might be in the way you are delivering the joke or quip. I often use this line in talking about the importance of listening. "We are geared to a talk society. Someone said, 'The only reason we listen is so we can talk next!'" When I first tried that line, people did not smile; but I worked on the timing so that I paused and smiled after "listen" and that seemed to work. I was rushing through the punch line and did not give people time to be prepared for the humorous part. It took practice to get comfortable with the piece of humor. Only use humor in a speech after you are comfortable telling it from memory and have tested it. 3. Make sure the humor relates to the point you are making. Do not use humor that is simply there to make the audience laugh. The humor should tie in with some aspect of your speech. For example, I tell about my experience of getting braces at age 46 and how difficult it was for me to get used to the wires and rubber bands in my mouth. After I tell the story I make the point that you may have not had the braces problem I had, but we all have challenges in communicating well, and what we want to look at today are ways of making it easier for us to be more effective in speaking. The audience enjoys the story but also remembers the point that I'm making. If you don't tie your humor to your presentation, the audience may like the humor, but will wonder what point you are attempting to make. 4. Begin with something short. A starting point might be to summarize a cartoon and give the caption as your humor. A thought-provoking yet clever line about a point you are making is another way to get started. For example, when I talk about creativity and getting out of your comfort zone, a line I found that worked well was, "Orville Wright did not have a pilot's license." In your reading, look for lines that make you smile; consider how they might be used in your next speech. Be careful about launching into a long humorous story--audiences are quick to forgive a single line that may not be funny, but they do not have much patience with a long anecdote that isn't worth the time. So start out with brief bits of humor. 5. When possible, choose humor that comes from people you interact with. You do not have to worry about people having heard it before, and you will feel more comfortable with what has happened to you. Find such experiences by looking for a humorous line or situation. For example, I was making a bank deposit recently at a drive-in window. When I asked to make a second deposit, the teller said solemnly, "I'm sorry, sir, but you'll have to go around the bank a second time to make a second deposit." We both laughed and I may have a line to work into a speech. If you have small children, listen for something they say that might be funny to an audience as well. Art Linkletter made a great living on the notion that "Kids say the darndest things." 6. Don't preview by saying, "Let me tell you a funny story." Let the audience decide for themselves. Look pleasant and smile as you launch into your funny line, but if no one smiles or laughs then just move on as though you meant for it to be serious. This approach takes the pressure off as you relate the humor. Remember you are not a comedian entertaining the audience; you are a serious speaker seeking to help the audience remember and pay attention by using humor as a tool. Humor is simply another way of making a point with your audience, and it can help you be a more effective speaker. Look at humor as a tool in improving your speech in the manner of attention devices, smooth transitions, and solid structure. Remember, "A smile is a curve that straightens out a lot of things." What Every Manager Should Know About How to Sharpen His Presentation Skills Regardless of the nature of our job or social standing, sooner or later we will be called upon to make a presentation of one sort or the other. To sharpen your skills, whet your audience's appetite, and educate them, here is the key to your success: organize your presentation by keeping them in mind. The Seven Deadly Sins of Presentations Every day, so many tens of thousands of innocent clients and employees are bored to tears by presentations that it ought to be considered a crime against humanity. Cross Cultural Presentations The international flavour of many people's jobs naturally means that there is greater interaction between people from different cultures. Within the business environment, understanding and coping with intercultural differences between people is critical to ensuring that interpersonal communication is successful. Present Your Message with Power and Pizzazz If you're ready to kick your career or business up to the next level, then make it a goal to become a powerful presenter. People view savvy communicators as being more capable, intelligent, and knowledgeable than those individuals who have difficulty in communicating their ideas. You can quickly gain the status of an expert in your field when you are able to present your ideas effectively. Being Real From the Platform "Let it be known, no person, thing, or situation can validate you. You validate yourself by realizing who you are." Mark Tosoni Tough Talk: Bad News Delivered the Right Way Communicating Bad News The Right Way Writing The Query Letter The query letter is simply a business letter that serves a dual purpose. It is an introduction of you to an agent, and an inquiry as to whether the agent would be interested in seeing a particular piece of your work. The query letter is the first "picture" an agent will have of you and your work; and is perhaps your strongest selling tool. Fading into Sameness: How Too Many Slides Can Ruin Your Presentation "I have a love/hate relationship with PowerPoint. In the right hands, it's a great presentation tool. In the wrong hands (and unfortunately, most usage falls into this category) we are cloning generations of boring slide shows narrated by speakers we barely notice." - Debbie Bailey Present for Success: Simple Strategies to Add Confidence and Credibility to Your Next Presentation Tomorrow's the day and you're dreading it. You're scheduled to give a presentation to the senior management team about the new program you're proposing. You're excited and enthusiastic about the program but nervous and anxious about the presentation. You don't know how you'll manage to sleep tonight. These thoughts keep running through your mind; What if I stumble? What if I talk too fast? What if they get bored? What if they ask questions and my mind goes blank?
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |