 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
The Key to Great PR
The Key to Great PR is Perseverance By Paula Gardner of Do Your Own PR I regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day. And then, disillusioned, they resign their venture into PR to the past and move on to what they consider safer tactics. But what separates these businesses from the ones that do get go on to get great, continuous press is often one thing, perseverance. PR is a long-term option and takes perseverance in more ways than one. Putting the time in Just like exercise, an occasional blast of frenetic activity will have little long-term effect. What does succeed is regular, time-tabled PR activity. Take a look at your weekly schedule and ascertain how much time you can devote to PR. A morning or afternoon a week is great. Put in your diary and make it sacrosanct. If you don't have that amount of time, what can you ditch or delegate to make the time? Experimenting One press release does not make a PR campaign. You need to release something to the media at least every other month. Sometimes these communications will disappear into the ether; sometimes they will be spot on. Regular postings to the press ensure that your name is in their minds (and contact books) and allows you to experiment with different ways of writing and presenting your press release. Building Relationships But the most important part of a PR strategy is building bonds with journalists and editors. Just like making friends or networking for business contacts, this takes tact and time. It's not a case of rushing in, but gently building trust and respect. Allowing the campaign to reach the public Seeing your company covered in the press is extremely flattering and satisfying, and may help bring you enquiries, clients and increased sales, but the real rewards come with continuous long-term coverage that propels your company firmly into the public eye and creates a recognised brand, your brand. Working with my long-term clients on the PR Academy programme I have watched complete beginners go on to nab columns in national magazines, be interviewed for monthly glossies and appear on national TV. A key part of the programme is clients' accountability ? ostensibly to me, but primarily to themselves. Take this aboard with your own campaign, either charting your goals and your progress in a diary or journal as you go, or partnering up with another business and sharing the process. This helps keep up impetus and motivation when it becomes a little too easy to get distracted by the day to day distractions of running your business. And it's a wonderful way to share and celebrate your PR successes, supporting and cheering each other on as you go. copyright ©Paula Gardner and Do Your Own PR 2004. All rights reserved. Paula Gardner of http://www.doyourownpr.com is a PR and marketing coach who works with people who are passionate and serious about getting their business noticed. Do Your Own Pr offers Pr training via ecourses, telephone coaching, one to one consultations and in-house staff training. You can sign up for the Do Your Own PR newsletter at http://www.doyourownpr.com/subscribe.asp
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
Press Releases
How do press releases or interest stories have an effect on meeting new potential clients?
Trade Show Tactics Revealed
Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept. head as he will hope that R & D people will be able to bring out the latest prototype of the company's new and "hot" product to a large audience. Top management may plan to use the trade show to increase profitability and market share.
PR Campaigns ? How To Get To Grips With The Media
If you're serious about getting great results from your PR you may find that you have to severely challenge your current reading habits. A recent client completed her PR assessment form with a comment about how she had always read a certain paper because her parents had and she'd just fallen into the habit too. She now realised that she had to read a lot more widely to understand the amount of opportunities that are out there, and which ones would work for her.
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I never thought about that," he sighed. "Frankly, I don't know much about it."
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.
Marketing-Minded Financial Planners: Put Extra Content in an E-Zine
As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a Resource
Publicity: When Calling a Reporter, Keep it Short
When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas).
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?
Hispanic Media Training: How It Can Benefit You
How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'. In the same way, the slogan for pork as "the other white meat" which was successful in the general market was meaningless to U.S. Hispanics.
Public Relations: Why it Works
The short answer is, it works best when its fundamental premise is the guide, which insures that the primary focus of your public relations program is the behaviors of your most important outside audiences. Not less urgent matters like personalities, communi- cations tactics or administrative concerns.
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That America, sadly, is no more.
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employer/client satisfied with the end result.
Get Write To It
The toughest thing about writing a news release is getting started. But writing doesn't have to be hard. Here are a few tips and tricks to help you beat writer's block.
Attention PR Shoppers!
As a business, non-profit or association manager, what do you want?
Why Do You Want PR?
To get someone's name in the newspaper or a product mention on a radio talk show?
PRs Big Bang Theory
Lots of theories out there about public relations.
|