 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage: 1. If you are not the news: become the news. No matter what your release is about, you need to find a way to tie into the news. Make use of current trends and statistics. 2. Make sure your headline is catchy, compelling the reader to continue. Research your newspaper to see what works to help you write one. 3. Use "Who, what, where, when, why, how" but not in that order. Your first paragraph should state the problem your product/service/book is trying to solve. This is the "why". 4. Your next few paragraphs should contain the "what" and "who" that is solving the problem. Your last paragraph is the "when and "where". 5. Keep it short and sweet. Concise contact information should be included on the top and bottom of the release. Provide a link to your website. 6. Do not "advertise" - this is the news. Keep it fact-based. 7. Use short quotes that evoke an emotion about the product/service/book. 8. Type ### at the end of your release to indicate there are no more pages. A release of more than one page is not recommended. 9. Include a brief history section at the bottom of your release with details about your company or your bio. 10. Most importantly - research and send it to the correct editor using the method they prefer to receive it. Don't just assume that fax is okay. If you are unsure, pick up the phone and find out. Susan Valeri is a book and business publicist who gets clients in front of their audience. Her company, The Powerful Publicity Group, obtains maximum visibility for their clients through personalized and persistent contact with the media. Combined with her talented associates, they offer 15 years experience in the U.S. and Canadian publicity market. Visit http://www.powerfulpublicity.com, email info@powerfulpublicity.com or call 905-335-4081 for more information.
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job. But press releases may be the most overused tool in the media professional's arsenal to the detriment of other tools that might have greater results.
Can Newbies Avoid The Pitfalls?
Yes indeed! If you are a young person who has decided
that a career in public relations will be your Caviar and
Champagne in life, here are four situations in which you
do not want to find yourself:
Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)
Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen). Anyway, I did what I usually do when I need to find information ? I searched Google for "pot roast boca raton" to see what restaurants came up.Well, only one restaurant's menu that featured pot roast came up. I had never eaten there before, so I phoned them to make sure they still had pot roast on the menu (alas, they didn't).But here's the bottom line: I would have become a new customer at this restaurant -- because it offered what I wanted -- and I learned about it while searching the Web. This underscores an important point: every business needs a Web site. Very simply, you never know when potential clients will be searching on the Web for something they need ? and the name of your business or organization will come up.Here's an example. The other night, I got a phone call from a writer in California. She was doing a story on P.R. and my name came up on her Internet search. If it weren't for my Web site, she never would have found me -- and I would have missed the opportunity for publicity.Here's another example. One of my clients told me that a potential customer had decided to do business with his company because of the high quality of its Web site. If you don't think your business or organization needs a Web site, consider this: quite possibly, this very minute, somebody out there is searching the Web for something he or she needs that you can provide.
Copyright 2004 Margie Fisher All rights reserved.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:
PR and the Small Matter of Results
As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?
What? You Havent Got a Capability Statement?
What's a Capability Statement?
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering
perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.
The Press Release Method to Get Great Publicity
If you have had any experience in public relations or marketing, you probably know how well press releases can work. There are many, many companies who have increased sales by 100%-300% in a matter of months simply through using press releases.
Media Contact Lists and How to Build a Fantastic One
I got the latest issue of Internet Works in the post yesterday and was disappointed to find out that it's going to be the last. As well as having the good taste to run a feature on me last year (!) Internet Works has been a great source of information and ideas for me for the last couple of years and it's demise will leave a gap.
Media Training: How to Tell a More Interesting Story
PRESIDENT BUSH TELLS A STORY
The Ultimate PR Scam
It happens to business, non-profit and association managers when their public relations budget fails to deliver the crucial external audience behaviors they need to achieve their department, division or subsidiary objectives.
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has
taught me that communication is an essential skill to master in order to be
successful in all aspects of one's life. No one person can do many things
without the involvement of other human beings; having superior
communication skills, then, is a highly enviable quality, and those who manage
such a feat serve as role models to the rest of us. Ronald Reagan, "The Great
Communicator", exemplified this quality so well that people elected him
President.
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying - "Why don't they ever ask me?"
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change ? the kind that leads directly to achieving their managerial objectives.
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.
7 Simple Steps To A PR Launch
A PR product or service launching is a perfect way to build
momentum slowly. It handles the first and most important
hurdle to overcome in building a brand -- credibility.
How PR Helps Managers Win
Anything that lets managers achieve their managerial
objectives is a winner.
Making the News - Tips from A News Journalist
What makes a good media release and how do you engage the media with your story idea? How do you pitch stories to the media, especially hard-nosed news hounds who can sniff out a 'puff piece' a mile away?
|