 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
PR Secrets for Small Business
Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common. No one within the small business knows the mechanics of writing a press release, and if they did, they don't know what to say. Instead, small business owners wait for a local reporter to stop by or for a trade publication editor to notice them at a trade show. Most small businesses are still waiting, but a select few luck into their moment of fame; and when it comes, Wow! what an impact it can have. Since most small businesses don't do a lot of PR, the media is more responsive when they do. Media outlets typically get releases from big companies, so a release from a lesser known business will stand out. Here are a few secrets to getting your release picked up: 1. It can't read like sales copy! Put yourself in the reporter's shoes. Read your release and ask yourself "is this really news?" A press release that reads like a promotional flyer will never make it into print or prompt a reporter to call for an interview. 2. Create a good headline. This is your one chance to get a reporter's attention. Keep it short and catchy. Again, it can't read like a billboard advertisement or it will go in the trash. 3. Keep your release to one page typed at a 10 font double-spaced. Three to five paragraphs are enough. Don't tell your whole story because the purpose of the release is to spark enough interest that someone will contact you to write a complete story or schedule an interview. Do tell enough of the story so that it stands alone without further explanation in case someone uses it "As-Is." 4. Build a good distribution list. Identify the contacts of the media outlets for which you feel your story is best suited. Our firm distributes all PR directly to email contacts. If you can afford it, send a product sample or other physical information to specific media outlets. 5. Paste your release in your email message. Don't send an attachment to a media outlet. Attachments such as Word documents may be picked up by virus protection software, and your release will never make it to the intended recipient. Always put your contact information at the top of the release with the release date. 6. Get help. Although you may not need a full-time PR firm for day to day business, it could be worth the investment during the launch of new products or services. A PR firm will get you better results and save you time since it is their business. There are also many good freelance writers who can help create press releases. A well-written release can get you a lot of mileage. Long-term PR can really impact the bottom line. People read and listen to stories more than advertisements. If done properly, PR can put your company in a very high profile position. The recognition can impact existing customers and help bring in new ones. Often your partners and vendors feel a positive affect from your PR as well. By following these simple guidelines you should have a foundation to get PR started for your business. Doug serves as the Ringmaster for Edge Marketing overseeing the business operations. His passion is for helping small businesses and start up companies achieve their revenue growth goals. Doug serves as Executive Director of Entrepreneurs Alliance of Indiana and sits on the board of the Business Marketing Association of Indianapolis, Rainmakers Marketing Group and Crossroads Communications (Radio Station Cluster). More information about the author is available online at http://www.goedgemarketing.com
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers.
Post Your Press Release Online ? For Free!!
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release ? sharing the: who, what, when, where, how and why of your special newsworthy item.
Boost Your Business by Partnering with a Non Profit Organization
Is your business looking for new and creative ways to gain publicity and build your customer base? Partnering with non profit organizations may benefit your business in many ways.
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.
Driving Near School Buses in Company Vehicles
School Buses
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent
personalities so that consumers will relate the brand with their favorite star,
and thus will be more likely to buy the product. The buying public imparts
credibility to the celebrity because of his or her charisma as well as the
credibility that comes with prominence in the media. The power of someone's
personality also entails risks for the brand with which they are associated,
because any controversial behavior may reflect badly on the product. This has
become an especially frequent problem in recent times.
PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.
Managers Who Tap Into PRs Value
Business, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operation. Especially when they deliver external stakeholder behavior change, the kind that leads directly to achieving their managerial objectives; and even more so when they persuade those important outside folks to their way of thinking, then move them to take actions that help their department, division or subsidiary succeed.
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the
tacticians handle the special events, brochures and press
releases from now on.
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!
Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries
Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but this can change in little time.
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.
Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.
Media Exposure Validates And Legitimizes Your Business
Although repetition is extremely important, there are times when advertising
can help bring you a fast response.
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that appears within them even more powerful.
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.
Perception Persuasion Behavior: PR at Work
Managers ? the business, non-profit and association sort ?
really need to get this down pat if they are to meet their
managerial objectives.
Why Managers Need the PR Advantage
Where is there a business, non-profit or association
manager who does not need all the help he or she can
find in achieving their managerial objectives?
|