 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
Marketing Operations Elevates Public Relations and Communications Professionals
Is your marketing department taking advantage of MOM and MRM? Do you have
BAM and DAM systems in place? Do you know how to measure NPV? Do you even
know what I'm talking about? If so, you may not be a "Quant" (a marketing scientist or specialist in marketing
analytics) but you're certainly ready to seize a leadership role and spur your
company into the new world of Marketing Operations. Marketing Operations (AKA MOM or Marketing Operations Management) seeks to
improve performance and measure ROI through sustainable processes, best
practices and clearly-defined metrics. Admired technology companies (like Intel, IBM
and Adobe) are hiring VP or director-level individuals to refine and fine-tune their
marketing organizations to run with an operational focus. Market research firms like
Gartner and Forrester are also rolling out new research services with a heavy focus
on Marketing Operations. And the first U.S. conference on Marketing Operations was
held in New York this past May. Marketing operations tackles: (1) measuring the performance of marketing effectiveness;
(2) ensuring appropriate marketing organization;
(3) deploying marketing processes, tools and infrastructure;
(4) managing marketing skill development; and
(5) building a sense of community across the marketing discipline. Why should you care? For starters, Marketing Operations is a great vehicle for becoming more strategic
and less buried in task. It equips you to talk the language that C-level executives
appreciate, take control of your destiny and ultimately become more valuable to
your organizations. Best of all, you can address head-on the issues that affect you
directly and also represent corporate America's biggest challenges, including how
to: (1) define meaningful success metrics from which performance can be measured
(one type of measure, NPV or Net Present Value, calculates the present value of an
investment's future net cash flows minus the initial investment); (2) optimally leverage resources in increasingly thinner marketing departments
(MRM or Marketing Resource Management focuses on workflow, role definition,
project management, planning, budgeting and other resource allocation strategies); (3) more effectively manage shared knowledge so insight is retained even after key
employees move on, enabling more informed decision-making (knowledge
management strategies include BAM or Brand Asset Management, and DAM or
Digital Asset Management); and perhaps most importantly (4) replicate successful marketing programs so marketing best practices are
institutionalized (and you aren't). Gary M. Katz, APR, is president and CEO of CommPros Group, a Santa-Clara, Calif.-
based firm that provides marketing operations services to help companies leverage
their marketing investment, plus a variety of outsourced marketing program
management services to support lean marketing departments. Gary is a 23-year
veteran in the technology industry where he directed has corporate marketing,
communications, public relations, lead generation and qualification, investor
relations, and employee communications programs. He has served as director of
communications for ShoreTel, director of corporate marketing for Aplix
Corporation, senior manager of corporate communications for Insignia
Solutions, and also worked with a variety of public relations and marketing
communications agencies. A past president of Silicon Valley PRSA, he
holds a master's degree in organization development from the University of San
Francisco and a BA degree in public relations from San Jose State University. For
more information, visit CommPros Group at http://www.commprosgroup.com
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Marketing Manual Sample Outline
The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.
Are Your Prospects Walking Out on You?
After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.
Dont Use Yourself as Your Pricing Yardstick
"I wouldn't pay more than what I charge now."
Give It Away Now - The More You Share, the More You Sell!
Give away your knowledge, and you'll make money. How does this work? Isn't this counter-intuitive? Let's think about this.
My Product is Obviously Better ? Why isn?t it Selling?
The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come".
The Dare-To-Be-Different In Marketing Checklist
There is a big payoff in being different. When you accept "what is" you place yourself in the category of "sameness," and people don't buy sameness. Why should they? They can do sameness themselves. If your prospects aren't seeing the value you offer, you may be coming across as the same and not daring to be different.
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.
Becoming The Obvious Choice In A Sea Of Competition
Differentiation, niche marketing, and positioning. These and other related business buzzwords have no doubt crossed every business owner and marketing director's ears in recent years.
Top 10 Dos and Donts for an Effective Business Referral Network!
Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective networking with passing out business cards and schmoozing. They are NOT the same. Here are my Top 10 Tips for a network that will help you build your business.
An Example of Understanding Consumer Thinking
A church in my community provided me with one of the best examples of understanding the consumer, which I've ever experienced.
3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money
What is Marketing? There are many text book answers to this but I like these two definitions the most.
Secret Marketing Plan
Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do not know the actual spelling for the Japanese Battle Call, but I do know how to say it and what it means to our team. I have never been a champion speller and I liked the pizzazz in the Bonzai spelling with the "Z" much better. Below is a strategic outline we used in setting up our target markets and then grid'ing the area out and then attacking that market to win customers to what we believe is the best service in the world.
10 Packaging Tips That Will Make Consumers Buy Your Product
The customer is king/queen. We have all heard this mantra. It's up to you, the supplier, to prove it so. With these ten tips you will be a lot closer to proving that you are on top of industry trends and technologies for the packaging industry.
Effective Marketing for Small Businesses
Effective marketing for the small business begins with market research
Who is Your Perfect Client
When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit my definition.
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.
D.A.N.C.E. With Me
Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.
The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure
Gain the exposure you need to succeed with these ten tips:
|