 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a temporary, immediate revenue boost by giving buyers an incentive to purchase. By implementing both long and short term strategies, you can attend to immediate sales goals while building your business reputation and goodwill. Some examples of both types of strategies are below. Long Term StrategiesBranding.
General advertisements and other high profile activities contribute to your company's image. These points of contact with your target customer help mold your image, which in turn can create loyalty from your customers. Philanthropy.
Donating money, services, and/or time can build trust and a positive image for your business. Philanthropy contributes both toward your branding efforts and your company's internal well being. New Product Pipeline.
New products in development represent your future sales. If you get feedback from your customers or potential target market then design new products (or change existing ones) to meet their needs, you are ensuring a demand for your products in the future. Short Term StrategiesReduced Price Sales.
Limited time sales encourage customers to act. You likely have customers intending to buy but have not "gotten around to it". Holding a sale will give them incentive to purchase. Group Discounts and Offers.
Discounts or other offers to a specific group can help exposure your business to new customers, resulting in a sales surge. Pay-Per-Click Search Engines.
Pay per click search engines are another way to become visible to new customers. Use them carefully, however. Do not bid more per click than the profit you expect to make from that click. Search Engine Roles in the Marketing MixHigh search engine placement can produce both short term and long term results. Short term, you can gain immediate sales. Long term, results come as potential business partners find your site. Do not, however, become obsessed with search engine optimization to the detriment of your other marketing strategies. Search engine marketing should be one part of a more comprehensive plan. Include other marketing strategies in your plan to reach additional customers. As an example of how this can work, I generally put only two or three hours a month into direct search engine optimization. My primary focus is on quality content, which simultaneously creates stronger search engine rankings for my site and makes the site more attractive to visitors. This approach has gotten me results with Google - nearly 20,000 visitors a month through the free search engine as of June 2004. Another approach to search engine optimization is to hire an outside expert to work on search engine marketing while you focus internally on other parts of the marketing mix. If you take this route, however, be alert for agencies that use tricks that go against search engine guidelines to increase your rankings. These approaches may get you results in the short term, but could get your site reduced in rankings or banned in the long term. Once you integrate both long term and short term strategies into the marketing mix, your business is better poised to prosper for years to come. About the AuthorBobette Kyle draws upon 12+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network http://www.WebSiteMarketingPlan.com and author of the marketing plan and Web promotion book "How Much For Just the Spider? Strategic Website Marketing For Small Budget Business, howmuchforspider.com/TOC.htm . Copyright 2003 - 2004 Bobette Kyle. All rights reserved.
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Powerhouse Marketing With Persuasive Postcards
The lowly postcard?it's more than just a "having fun, wish you were here" delivery system. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimited uses. Harness this little dynamo and you'll find a surge of new business opportunities.
Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away
Many service business owners these days are
"giving away" their business services ? and then
wonder why people aren't hiring them in droves. In
the name of "marketing," business owners are
providing way too much information for free. Some
shifts in thinking are necessary if these business
owners expect to be in business years from now.
Even trained coaches, I believe, do too much
pro-bono work. Why? They say that they need to
practice, but the bottom line, IMO, is that they
don't value their gifts.
The Words That Sell
What You Say, Who You Say It To, How you Say It: If you have or can get a list of people who are already interested or genuinely likely to be interested in your product or service then you are well on your way to being successful with your postcard marketing. Before that, you have to answer the key question, "Who should I send my postcard offers to?"
Mortgage Broker Marketing - Sell Problems, Not Solutions
Are your marketing messages to Realtors® guilty of these promises?
Your Secret Marketing Weapon
As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon?
SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats
When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.
Mail Orders Most Common Mistakes
THE GREAT MAIL ORDER MYTH There are a number of totally unrealistic beliefs about the mail order business. To belive in any of them can be dangerous to your pocketbook. Here are some of the most common ones:
Corporate Branding and Trade Shows - 8 Tips for Marketing Managers
Trade shows are part of the marketing mix and the
appearance by your firm should be a continuum of your
entire marketing including advertising, public relations and
events.
Marketing On The Cheap: Join The What?
Your local Chamber of Commerce.
Supply And Demand And Marketing
According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it."
Marketing Copy - Brand Identity Guru
Tips on writing great copy for your marketing efforts.
You Cannot - Not Market
Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.
Produce More Sales from your Email Promotions Five Ways - Part 1
Do sales come from your ezine regularly? How many well-written articles do you submit per week to opt-in online ezines? How often do you send thank you's and follow up messages to your different email groups?
Developing a Contact List- Part One
One of the most essential things to successful networking is your Contact List. When you start a business, developing one is the first step in promoting and marketing your company. As you write your business plan, it is helpful to make this list to start to develop an idea of who your customer base will be.
Get FREE Web Tips From Your Competition
I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, using your business URL in place of the examplelink:www.yourwebsite.comThe results show you a listing of all sites that link to your site. While chances are your competition will not be listed, you can get an overview of the 'type' of websites that link to you. If there are a bunch of similar sites, that can help you with your marketing and target advertising in the future.Now here's where the fun begins. Now that you know who links to you, check out the competition. Put in those guys down the street who provide the same service you do.link:www.theirwebsite.comWho's linking to them? Are there some big names listed that you WISH were linking to you? You may find out that getting your name on that list is easier than you thought. Sometimes a simple email to the webmaster will get you added to the list. The more quality businesses that link to you, the higher your search engine results climb.Are there businesses that link to your competition that you didn't know exist? Maybe you can get a cheaper rate on parts, or better service from a vendor on that list. The possibilities are there, investigate!Want another idea? Go to your competition's website. Are they offering a service ONLINE that you only wish you could? Are they offering a custom login or other special feature that you don't have? Maybe you should consider offering those items to your customers.
Give your customers something that keeps them coming back. Whether it's an online newsletter, a simple coupon, or other feature, get it online. Have fun learning from your competition, and good luck on increasing that bottom line!
4 Sales Strategies with Your Trade Show Exhibition Booth
Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below:
Is Your Company A Member Of The Community?
One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit of a wait to talk to her, but this place has great iced tea, so I didn't mind the wait. I finally got some of her time, where she sat down, covered in flour as usual. I have a strong amount of respect for Angela. She's such a strong entrepreneur, and she makes a great glass of iced tea. I really wanted to provide her with specifically the right kind of marketing that she was looking for. I asked her if there was anything she had in mind for her marketing efforts. She barely hesitated, and said, "I want to be common knowledge that my restaurant is a member of this community!"
13 Lessons in Marketing, Super Bowl Style
Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and depictions of historic U.S. icons. The Game further supported U.S. patriotism through the presence of the armed services, police department, and fire department at the game as well as interviews with troops in Afghanistan. Finally, as if by design, the unlikely Patriots won the championship.
3 High-Impact Fixes For Your Marketing Woes
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes.
|