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How to Tie a Tie and How To Kiss - What Do They Have In Common?
How to Tie a Tie and How To Kiss - What Do They Have In Common? Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away. For most - men anyway - they learn how to do one of these before the other. Individual cases may vary, which one were you in? So you wanna know? Both of these terms are some of the most searched for internet keywords every month. How to tie a tie gets 46000 searches per month and how to kiss 16000. I have to confess, this actually blew me away. I can understand the kissing one, but how to tie a tie is incredible. My point here relates entirely to marketing and this is that for a marketer, it's not what you THINK people are looking for, it's what they ARE actually looking for. Imagine if you could somehow capture some of this interest. I mean, I can see a whole bunch of how to tie tie sites cropping up all over the internet. In the next 2 years the population of planet earth will be the most educated tie tieers in the whole
universe. Mind boggling! But you can take this principle and steel yourself to walk in the other mans shoes. This is the key to ultimate success as a marketer. It involves stepping outside of your own viewpoint and looking at something akin to an objective want. As an affiliate this is a core skill and one that I am constantly working on. If you do actually want to tie a tie, just search under google and you will find some great sites. Tie a Tie.net is a beauty. I'm not associated with it. Graeme Sprigge is the author of The 90 Minute Car Salesman and is involved with a number of affiliate programs. After reading a number of books on affiliate marketing he has only found a few that produce real results. http://www.90minutecarsalesman.com/affiliatemarketingreview.html
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Two years ago, the book The Cluetrain Manifesto shook up the business community (see http://www.cluetrain.com/book.html). The revelation? That business is about humans. As Wall Street Journal columnist Thomas Petzinger Jr. writes in the foreword: "I was dumbstruck. There in a few pages, I read a startlingly concise summary of everything I'd seen in twenty-one years as a reporter, editor, bureau chief and columnist for my newspaper. The idea that business, at bottom, is fundamentally human. That engineering remains second-rate without aesthetics. That natural, human conversation is the true language of commerce. That corporations work best when the people on the inside have the fullest contact possible with people on the outside."
It turns out that the human "voice" is an underserved or ignored need. In a world of 6+ billion inhabitants, the individual craves to speak and to be heard.
References
Blogs As Disruptive Tech: How Weblogs Are Flying Under The Radar Of The Content Management Giants, By John Hiler, CEO, Webcrimson, http://www.webcrimson.com/ourstories/blogsdisruptivetech.Htm
Making Room For Disruptive And Emergent Technologies, By Hugh Blackmer, Science Librarian, Washington & Lee University, http://home.wlu.edu/~blackmerh/sabb/nitle2.html*
Blogs As Disruptive Innovation: What A Brave New World Blogging Is Building!, by Dr. James V. McGee, Professor, The Kellogg School Of Management,
http://www.mcgeesmusings.net/2002/05/15.html
Weblogs At Harvard Law, Bookmark List For ABCD Weblogs Meeting, By Dave Winer,
http://Blogs.Law.Harvard.Edu/Stories/Storyreader$199
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