 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
Data Map Charting for Mobile Businesses
As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapping helps and if done right it eliminates risks and saves lots of time, not to mention hard earned marketing dollars. We are talking about very specific demographic when we break down our needs for particular mobile business and then into a micro sector of the larger automotive aftermarket services industry such as mobile auto detailing. Let us look at a few of the data sets which are readily available and worthy of mention to our business study: Average Number Of People Per Household Average Income Number Of Cars Per Household Average Price Per Car Ethnic Make Up Number Of People In Each Five Year Age Bracket Spendable Income Average Home Price Average Education Level Number Of Recreational Vehicles Population Number Of Non-Perennial Residents Tourism Related Sales Tax Revenue Day Time Population We also should consider an over all strategy in advance of the future events; namely the expansion of the business. First we must ask ourselves the intentions regarding expansion such as: How many trucks do you eventually want to run How fast do you wish to expand Which areas of service do you feel most comfortable concentrating on Who you plan on using as your manager When do you realistically plan to have the next mobile car wash unit running By sectioning out the area into a grid and then overlaying the data, we can quickly determine the hot spots where most of the business will come from and where the most efficient use of time and schedule should be allotted to maximize profits. If you will commit yourself to methodically looking at your market you will find yourself in a better place and a much easier job serving your best possible customer base. Think about it. "Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Fundraising: How To Avoid Three Common Mistakes
I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.
Meaning and Marketing - The Hurricane
I step outside my back door and look at some large limbs lying on the ground. They are all dead. We've had the remnants of Hurricane Frances and Ivan come through here the past ten days. We've had lots of rain with manageable winds. Even so, the storms have done their work and alot more than I have the time to see or know about at the present moment.
Defining Moment
Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are.
Common traits and common media habits are a couple of the characteristics we uncovered. In this particular case, the audience was high net worth individuals who tend to be conservative, and who are not mainstream media lovers or consumers. When they do consume media, it tends to be conservative talk radio or FOX News. They trust opinions of friends and colleagues, not the media. So, advertising is not the way to reach them.
We will launch a referral program and try to place the client's editorial material in business-oriented media and on local talk radio in his key markets. Also, we are implementing a speaker's bureau to get him in front of civic and professional groups. So, you can see how defining the audience using demographic, geographic and psychographic elements dictates our marketing approach from a tactical perspective.
Your current customers hold the key to geographic, demographic and psychographic attributes of your key audience. Survey them to find out:
Why did your clients buy your product?
Why did they buy from you and not a competitor?
What made them buy from you at a specific point in time?
Was it an impulse decision or did they ponder it?
What do they like the most/least about your product?
What is the benefit of the product?
Are they willing to refer others to your product?
What is their age?
Are they readers? What do they read?
Do they watch TV; listen to the radio; read newspapers? What is their most trusted media source?
These are just a few things you'll want to learn about your audiences. If you delve into what makes them tick, it will put your marketing on steroids. And, as Martha would say, "that's a good thing."
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
Secret of Strategy - Part 2
How to Create Strategies That Work In Today's Markets.
A Seven Letter Word That Helped a 3 Month Marketing Newbie to Online Success
Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.
Sales Resistance on the Rise
Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.
Have You Sold Your Internal Customers?
You can make the sale. You know your core message. You know your target market inside out, right?
The Secret to Adding Credibility to Your Business ? Testimonials!
You may not realize it, but you already have a gold mine of
endorsements waiting to be created. Everyone who is serious
about building a business and creating credibility uses this
idea. What is it? Testimonials from your satisfied clients.
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.
Marketing ? Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet?
The Newest Marketing Course
Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course.
Stay in Touch with Leads and Get More Closes
How many leads have come into your business since the beginning of time that never closed? That is a salient question. Who knows how many, but I bet there are a lot.
Choosing Networking Functions
Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.
Marketing Worksheet
Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client.
10 Elements Every Direct Mail Piece Should Have
Don't want your direct mail to end up in the trash with the rest of the unread mail? Studies show an effective direct mail campaign should draw a .5 to 1 percent response. These 10 tips will help you get the results you want:
Sum of Its Parts
I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.
Integrity and Marketing - Finding the Right Balance
When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.
Features and Benefits Brainstorming
This is it what I use BEFORE I begin to write any marketing copy or launch any new product or service. You can complete this with the by-hand method listed here or use the form that I've created (available in the FORMS section of our web site, http://www.abundancecenter.com/forms/main.htm).
Top Five Tips for Marketing that Gets Results
When marketing your practice, as well as designing your brochure, website, business card, flier, advertisement, or other marketing effort, I recommend investing the time and effort needed to effectively address the following:
|