 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around
Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than advertising and won't deplete your marketing budget. The technique is the power of publicity. Free publicity is easy to get and is extremely effective. Publicity is usually viewed by most consumers as more credible than advertising. You can get publicity in many forms but two of the best techniques are press releases and submittals to publications. Both of these can put your business in front of thousands or millions of prospective customers. Almost every market is served by one or more newspapers, magazines, e-zines, newsletters or websites. These let you get super, targeted traffic. Almost all of these publications take press releases. You can use press releases to announce a new website, product, personnel change, or business milestone. They work great and are almost always accepted. In online venues you can include a link to your site. Many businesses use these on a regular basis to keep their firm in the news. It's solid gold! Here are five things you should remember when writing a hot press release. 1) Make sure it is something people will really want to hear about. With so many niche markets, you are almost sure to be able to target your product, service or website to one of them. If you can't, it's probably time to rethink your niche anyway. 2) Make it simple. You want to write the way people really talk. Don't use a lot of fancy language. Make it as easy for people to get what you are telling them as possible. 3) Remember, you are trying to get free publicity. Be sure to include all the contact information about your company. If you are using an online release, make sure you include a link to your site, an e-mail link, or both. 4) Just the facts, ma'm. You need to have all the facts pertaining to the product, service or business you are announcing with just enough sales sprinkled in to make it interesting. Don't over do it. It's a press release, not an ad. 5) Put the news at the beginning, and then follow with who is releasing it. Make sure it is news that will grab people and make them want to read further. Most e-zines and newsletters are hungry for good content. If you are what's known as a SME (Subject Matter Expert), they will be happy to take your submission. As a condition of your submission some will even pay you for your article. Most however, will not pay you but will include a tagline with a link to your website. It builds quality traffic and your credibility at the same time! It's an extremely powerful combination. In most cases it's far better than anything you could pay for. Steve Faber has been successfully marketing both on and off line for years. He has been a principal for a bricks n mortar business that grossed almost $2 million a year. He has been involved with several successful websites for both bricks n mortar and online businesses. You can get his free newsletter with great information to really grow your business at:
http://site.liveanotherday.com/newsletter.html
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
What?s Next? A Guide to Marketing Your New Business
Coming up with an idea, seizing the opportunity, and setting up a business was the relatively easy part. Now you are ready for the challenge of finding your customers, or at least make it easy for your customers to find you. Here are some tips for marketing your new and growing business.
An Easy Start to Mail Order
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail.
How To Choose a Qualitative Research Market
Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?
Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions
Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critic's review, or a friend told you it was a great, or your favorite filmmaker directed the movie.
Private Practice Marketing: A Soaking Wet Marketing Marvel
Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.
Take the Test: Do Your Marketing Materials Really Grab Attention?
Today's constant bombardment of marketing messages means your materials must
grab your prospects attention in the first few seconds, or your efforts are wasted.
Sum of Its Parts
I just spent a week at the beach with my
family and, as much as I vowed not to think
about work, stumbled onto a highly relevant
lesson for marketing professional services.
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one."
- Primm (From NicheBrain.com)
Calling All Carbon-Based Lifeforms
Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.
Turning The Casual Scanner Into A Buyer
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines, subheads, and other devices throughout your copy that's compelling enough to sell your customers on your business.
How can you turn the casual scanner into an active reader? More importantly, how can we turn a scanner into a buyer? First, ensure that your headlines can stand alone, without the support of other sentences. For most, that means getting rid of those one-word headlines. Headlines should include the benefit of your offering, evoke curiosity, or compel the scanner to read the main copy.
Don't forget the subheads. They also should be compelling, preferably complementing the headline, giving enough power to nudge your reader from scanning to reading mode. Keep in mind good subheads support the main promise of your copy. If your headline, for example, promises to help your customers lose weight, your subheads could briefly explain that your product is clinically proven or has a secret ingredient. Subheads are also a great place to introduce your offers.
Another way to be a scanner's friend is to use short paragraphs. Rule of thumb: Keep paragraphs between 3 to 5 sentences. If you must use a long sentence, place a short snappy paragraph after it.
The most popular way to generate interest: Use underlines, boldface, highlights, and italics throughout your copy, carefully. Too much can leave your customers overwhelmed and likely to stop scanning and move on. When using these tools remember, the purpose is to emphasize certain points.
Some ideas on what you should highlight in your copy:
* Call-to-actions phrases, like buy now, subscribe here, or receive your special offer today.
* Contact information, including toll-free numbers, emails, and web-sites.
* Major benefits supporting the promise of your copy
* Your rates and fees and how they compete
* Your business or product's name.
Adding a second color to your copy boosts retention and readability. Especially, when using a medium that's typically black and white like newspapers. What colors are best? Typically, the most used and most effective colors are red and blue. Try placing offers or premiums in different colors to emphasize and pull your customers in.
P.S. Don't forget the P.S. An important aspect, most readers read the end, first. It's a great spot to recap your offer and restate your benefits. This may also be a good spot to add a bonus, premium, or guarantee
8 Lessons in Strategic Marketing A La Daddy Daycare
I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.
Referrals - How to Get Them
Referrals are an extension of Networking. If people like you
and like the sound of your product or service, then
there's a good chance they'll tell other people about
you.
Ten Tips for Creating a Winning Proposal ? Part 1
If you want your business to grow and attract new clients, you'll
have to start creating meaningful proposals. The goal of a
proposal is obviously to be awarded new work. It accomplishes
this goal by providing answers to the questions of who, what,
where, why, how and when.
Future of Marketing Part 2
In Part 1, I discussed how traditional marketing is no longer
working the way it used to. This is happening for a variety of
reasons -- people have too many mass media choices,
they're bombarded with way too many marketing messages,
the Internet is adding accountability to advertising, etc.
Incentives For Customers? Whats New?
Lost & Found for the 21st Century
Trade Show Exhibit Booth ? 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
Are Keywords Destroying the Flow of Your SEO Copy?
With all the shuffling that's been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely make an effort to optimize their pages in order to get high rankings. While this theory has not been proven, I agree that obvious optimization is not a good thing. Not exclusively because of what Google might think, but because of what your site visitors might think.
Dont Let Your Business Cards End Up in the Trash
Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash basket. Nobody wants to be bombarded with a big sales pitch. If you meet someone and within two minutes you are promoting your own business or stretching out that business card, your card will more than likely end up in the trash.
Is Your 4X4 Trail Rated?
"Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." ? Statement on Jeep Web site
Will Googles Gmail spell trouble for Email Marketing.
We wait with baited breath for the anticipated launch of Google's Gmail - a fre*e email account, capable of storing50,000 short, text only messages. That was not a misprint.Your inbox would be a full gigabyte (1000mb's) of emails.
|