|
|
| Marketing |Information | Articles | Resources | Strategy | Research | Tip and Tool |
|
15 Commandments Of Creating A Wealth Pulling Niche
Niches are like bathrooms; you never notice them until you need one." Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average. The niche, and the person who creates them, is the main factor that separates one product from 12 others. To out-niche your competitors you must focus on these "15 commandments" of niche creation at all times. Observe the ones you can apply to your business, product, or service - and watch your profits soar. 15 Principles of Creating A Niche (In alphabetical order) 1. The Principle of "Adaptation" - The easiest way to create a new idea is to do what others in another business or industry are doing. Next, see if you can adapt it to your own business, product, or service. 2. The Principle of "Addition" - Can you add something extra to your product or service that your competition doesn't have or isn't doing? 3. The Principle of "Combination" - "What positive elements can you combine from another product or service to make yours better?" A candy bar did it with simple peanut butter and chocolate, and made a successful new product. So can you! 4. The Principle of "Customization" - Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch - that means so much. Can you make your product or service more personal and less cookie-cutter? 5. The Principle of "Easier" - Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers? 6. The Principle of "Elimination" - What negative or inconvenience can you eliminate for your customer with your product or service? Today people not only pay extra for more, they'll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc. 7. The Principle of "Enlargement" - Do people like your service or product? Then it's a sure-fire bet there is a segment of your market that would like even more of it. Can you super-size something? 8. The Principle of "Entertainment" - From cradle to grave, we all have this inner urge to be entertained, amused, or fascinated - especially before we spend our money. A relaxed customer spends more. Find little ways to amuse your customers before, while, and after they buy your product or service. 9. The Principle of "Longevity" - It's making some feature of your product or service last longer. It can also include making a positive experience or feeling last longer. 10. The Principle of "Portability" - People hate to be tied down. Can people use your product or service in more than one place? Or can you find a way to take your product or service to your customer instead of them having to come to you? 11. The Principle of "Reduction" - If you sell a product or service, is there any way to reduce a certain feature to make it more convenient? More portable? Easier to store or carry? Or easier to use? Can you reduce it and make it more affordable? 12. The Principle of "Reversal" - Look at what features or services your competition is offering or not offering and reverse them. If they close on weekends, can you be open? If they cater to seniors, target more young people. Or if they cater to high-end customers, target more low-end volume customers, etc. 13. The Principle of "Safety" - Show others how your product or service can add safety or reduce risk. People hate to experience loss, feel insecure, or waste money. Try to think of little ways you can help people avoid the above with your product or service. 14. The Principle of "Speed" - Today more than ever people hate to wait. You should always be thinking, "What could I do faster than my competitors - without losing quality?" Can you fill your orders faster? Can you give faster service? Can your product get faster results? Can you resolve customer issues faster? Can you ship your orders faster? Think speed! 15. The Principle of "Yucky" - A billionaire once said the secret to success is to be willing to do what most people don't like to do. So find out what people don't like to do, find irritating or disgusting, and charge them to do it. If you have a business, find out what your competition doesn't like to do for their customers and you start doing it. You could literally steal customers from your competition overnight. Try it. By following the above suggestions, you'll be able to create powerful money-making niches. And leave your competition in the dust. About The Author Roy Primm (The NicheMan) has written hundreds of articles on how to create a money-making niche. Get the edge on your competition this year by reading his free report "14 Ways To Create a Niche and Grow Rich" at NicheBrain.com
|
|
|
|
RELATED ARTICLES
Knowing Your Customer Is The Key Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is your key to success. Corporate Branding and Trade Shows - 8 Tips for Marketing Managers Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events. Nine Must-Do Positioning Steps Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers? Six Ways To Attract New Customers To Your Restaurant Without new business, your restaurant won't be able to grow. You need a constant stream of new customers to replace those you lose as a result of customers relocating, switching jobs, or changing dining habits. Here are six strategies for getting more customers through your doors. What Is Better Than FREE? Oh come on! FREE is free. Zero, zip, nada, zilch. What on earth could be better than FREE? Increase Repeat Business and Referrals with Direct Mail So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention. Brochures that Generate Sales Leads (and How to Write Them) One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/2ื11 sheet folded twice), a reply device and a #9 return envelope. 5 Tips on Establishing Yourself As An Expert In Your Community Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door. Target Market - 3 Big Reasons You Need To Know Yours Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. 5 Ways to Give Your Web Site a Big-Company Look and Feel We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results. Customer Lifetime Value - The Key To Maximizing Your Profits! The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value. How to Use Flyers to Increase Your Business What benefits will you get from flyers? How To Recognize Your Niche Marketing Agenda Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If you try to sell your products or services to the wrong market, there's a strong guarantee it's not going to work. Why Insight and Flexibility is More Important than Perseverance in Marketing Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service. How To Conduct Effective Online Surveys Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are: Small Business Bonzai Marketing Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new customers to your business. To do this correctly you will need a small budget set aside for a one week Bonzai Marketing Program; Online Mentorship Programs: Cash in on Your Expertise Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program. Client Attraction Technique #1: Niche Marketing When asked "what business are you in" many business owners often identify an industry, for example, "I'm an accountant" or "I run a beauty salon " or "I own a restaurant." But claiming to be part of an industry is not what attracts customers. Customers come to you because you offer a specialty. For example, which advert are you mostly likely to respond to:
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |
