|
|
| Internet Marketing Information |
|
The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated. And when you look at their internet marketing strategy, it's no surprise. Yet, they all fall into a classic trap that can ruin your chances of online success before you even get off the ground. Have you heard about the ultimate short-cut to success? Ultimate short-cut? That's right. Many are led to believe that this is the holy grail of marketing online. But, if this is your idea of a perfect internet marketing strategy, think again. Here's how it works... It's easy. Create a crappy product and contact every 'sap' who has an opt-in list of 40,000 subscribers or a website that gets a few hundred hits a day. Then ask them all to promote your stuff. Works like a charm, doesn't it? If you've ever been on the other end of the inbox, you know how annoying this can be. Some person who sends you 12 emails out of the blue, asking (begging) you to endorse his/her product. For example, I recently received a similar email from someone asking me to promote an MLM product to my subscribers and customers. First off, the email was clearly a cut-and-paste job. It might have started with "Dear Jason", but the rest was a boiler plate email. A big no-no when trying to get someone's attention and win them over. And what about the product? For all I know, the product might have been white hot. But, MLM is the furthest thing from my subscribers minds. Not all of them, but I'll bet at least 90% of them. The problem here? One word: targeting My subscribers and customers are not the ideal target market for this particular product. If I start promoting MLM, I might as well squeeze in a "how to pick a winning stock" mailing as well. Unfortunately, you will also see this "spray-and-pray" internet marketing strategy in other areas. Let me give you an example. Have you ever received an article on a topic that was no where near what you (or your subscribers/customers) are interest in? Or, have you ever been asked to review a product that was about "snake breeding" or something way off in left field? Have you ever received an email asking you to buy a drug that you have absolutely no use for? The same rule applies: targeting My advise? To really nail down your internet marketing strategy and hit the pavement running, here's a shortlist of things to consider. >>> Hand Pick Your Partners Wisely Notice I said "hand pick". Choose a few partners that you feel would be ideal candidates. Learn a bit about them and their business BEFORE you contact them. >>> Get Personal When you finally decide to contact a potential partner, personalize your contact with them. Add a comment about how you like their website or ezine. Maybe you are a customer who enjoyed their product. Be sincere and it will shine through. >>> Think W.T.G.T.D.W.M.? People are busy, overloaded, overworked. When you send out an email looking for people to publish your article, review your new ebook, or promote your product, you need to think W.T.G.T.D.W.M.? W.T.G.T.D.W.M. = What's This Got To Do With Me? Once again, if you are targeting the right partners and choosing them wisely, this question should be self-answered by the person who are contacting. For example, "Hi Andy. I am contacting you today because you are among the top snake breeders in America." If your article, product, joint venture is related to snake breeding, you are half way to the finish line already. >>> The 80/20 Rule Is A Lie Ever heard of this rule? 20% of people produce 80% of the results? Online, this is more like the 97/3 rule. If you are looking for joint venture partners online, 97% of people will do nothing to help you. Sure, they might seem interested at first. But, when it comes time to "play ball", they will suddenly drop off the earth. Your goal? Stop wasting time marketing to "everyone". Find the 3% who will work with you to accomplish your goals and make things happen. Tip: If you are focusing on a highly targeted market, this will happen much easier. >>> Know When To Back Off So, you've sent two emails with no reply. Is it time to call it quits? Not always. Some people are genuinely on information overload and won't get back to you for several days (if not a week). Why not pick up the phone, make one last attempt and contact them by phone? If they fail to return your email or voicemail, perhaps it's time to move on (see 97/3 rule above). Remember, the name of the game is targeting. When putting together your internet marketing strategy, pick your partners wisely -- aim to find that golden 3% as quickly as possible. Take your time and get this part right from day one. It makes all the difference in the world when you are sending people something that is of real interest to them. If it appeals to them, they will pay attention, and the boost in response you receive will speak for itself. Jason Potash makes it easy to learn from today's top marketing experts. For details and to claim your free Audio Library Membership, visit this site now: http://www.jvking.com
|
|
|
|
RELATED ARTICLES
The Power of Viral Marketing When I first heard of the term Viral Marketing I thought immediately of a virus. No, not the flu, a computer virus. I avoided viral marketing like the plaque. I'm sure many of you are doing the same thing. Every email labeled viral marketing got trashed and I immediately run an anti virus check on my computer. Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 10 Ways to Exceed Your Clients Expectations Every Time! The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service." Set your effort towards learning to deliver "excellence" in both customer service and communication, and you'll have distinct advantages over many other competitors. These tips are based on the tried and true method of "under promising and over delivering." The Fatal Attraction of Online Marketers Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings. 8 Must Know Tips I Wish I Had Known a Year Ago, About Internet Marketing Online Are you considering working from home. I have been self-teaching myself what it takes for over 5 years. Learn from my mistakes so you don't have to make them yourself. Tips include, web marketing online, customer service, balancing time, family and more. The e-Marketing Plan - Brief Overview and Working Scheme I. Summary of a marketing plan To Make the Most Dollars, Make The Most Sense The world of Internet marketing isn't all it's cracked up to be. In fact, it can be a brutally cold one. Believe me, I learned the hard way. Information Products: the Changing Trends for 2005 2005 is a great year for affiliate marketers, as online businesses will continue to grow exponentially. 2004 showed a major transition to the type of products sold in affiliate markets. Profitable Online Marketing - Guaranteed! When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online, and you should think of all three simultaneously with each new advertising campaign you entertain. What is Internet Marketing? Since I sold my last business in 2004 I have been trying hard to make a living online. Most of my neighbors knew what my last business was as it was very obvious from the garage full of soda, water, snacks and vending machines. When I say garage full I am talking about maybe 1000 to 1500 cases at least. Yes, I was a vendor and I did this for about 8 years. 8 years of people complaining about out of date soda, warm candy bars and dimes stuck in the machines. 8 years of 40 foot Pepsi and Coke trucks coming up to my driveway and unloading materials. 8 years of counting coins and dollar bills every day. Had it not been for the recession, 9-11 and the dotcom bust I would probably have grown to where I hired a few workers and I would still be doing it. To Survey Or Not To Survey I have learned over the years that when it comes to online marketing as I know it, it's not about what I want in my business. It's really about what people who visit my website want. For awhile I didn't understand that philosophy. How do I find out what people want? Can You Provide an Internet Advertising Solution? This year, 2005, will see the demise of some well known Network Marketing businesses. Spam laws, spam-traps, filtering and useless leads, will all be a contributing factor. The age of mailing prospects is all but dead and buried. Seven Easy Steps to Boost Your Professional Image With Adobe Often-overlooked commands can boost sales and project a more professional image. Adobe Acrobat Distiller is one of today's most effective tools. Using Acrobat, you can distribute attractive and easy-to-read formatted documents for free. The Niche Website Naming Secret Today I was optimizing a couple new websites for search engines. I went through my list of optimization techniques. Keywords in page title? Check. Keywords in page headings? Check. Keywords in page file name? Check. Keywords in offsite link anchor text? How could I accomplish that? Sell Your Product Online In today's business world, if you're not selling your product online, you're losing sales. If you have a product, make money online by selling online. There are simple ways to make money online. A Person Of Value One of the "secrets" in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time. Sheep Spend and Lose, Leaders Make Money Remember that leaders spend more money on learning and growing, but they do their homework and work hard to make money. Competitor Analysis - How Writing Rubbish Can Give You an Edge The Gobbledygook Competitor Analysis Tip Advantages Disadvantages Of Internet Marketing: The Good The Bad And The Ugly The Advantages Disadvantages Of Internet Marketing are many. 10 Viral Internet Marketing Strategies That Produce A Massive Surge of Web Site Traffic and Sales 1. Start a newsletter that people can subscribe to, and use an autoresponder service like GetResponse (www.getresponse.com) or Aweber (www.aweber.com) to capture and store your subscribers' contact information.
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |
