 |
|
|
Health Check
Wellness Clinic - Provide Budget & comprehensive screening
package
Log in
www.healthcheck.sg for
detail
|
When Is An Ad Not An Ad?
One marketing technique used by advertisers old and new is to conceal sales pages as something else. The Infomercial, for example, extends the TV Advertisment into something that prentends to be an informative program. Likewise, newspaper and magazine advertisments often mimic the style of news reports or editorials. In Internet Marketing we can also make use of this technique, in a number of ways. The most common method is to write an article. The article provides useful and interesting information yet also sells a product. I don't just mean the resource-box here. You can submit a blatantly advertising article to an e-zine if you like, but you can't expect them to publish it. If however you paid for it as an ad, they would be likely to publish it for you. Unfortunately you'll hit a snag. This problem is similar to the newspaper ads mentioned above. Often, in newspapers, the ad has a nice "This is an Advertisment" line tagged to the top! Pretty much ruins it's effectiveness, right? The same thing happens in e-zine advertising. You'll either get the article/ad stated as such in the subject line or at the top of the e-mail body. Publishers have to do this to protect themselves, but it instantly marks out your article as an ad. There are alternatives. If you enter into an agreement with a publisher, i.e. a Joint Venture, they may print your article as you provide it without boxing it out as an ad. Again this happens in the newspaper world - often without you realising OR tagges as an "Advertising Feature". Another way is to disguise your article. Don't blatantly sell in the article, but pre-sell. Excite your reader to the possibilities of whatever your article is selling without actually mentioning it. Then the link in your resource box would lead to a site that does the rest. You of course get the added benefit of the fact that articles are essentially free to publish :-) The last method we can use is `fake` web-sites. These sites are again focused on selling a product but disguised as a news report, article, resource or similar. Often that would involve selling behind the scenes via e-mail (with e-mail capture at the site). Or the site could provide free information and a problem, and a (paid) way to eleminate the problem. You can see this in action at Virus Killer, Ad-Ware, Evidence Eliminator sites and similar. The site looks like a "Warning! Your Computer Is Infected!" page, or perhaps provides a report on the latest viruses and offers a (sometimes free) way to fix them. These tehniques are very useful in selling anything online and take advantage of humans basic emotions. You are more likely to believe a voice of authority, or what appears to be! (C)2004 Stuart Reid About The Author Stuart Reid publishes Netpreneur News and maintains Netpreneur Now and it's Members Site. To join Netpreneur Now visit: http://www.netpreneurnow.com webmaster@netpreneurnow.com
|
Get Checked Before
Complication Strike Log on to
HealthCheck.sg - All
nationalities welcome to enjoy the privilege and offer corp
price .
|
|
|
|
|
RELATED ARTICLES
Internet Marketing Online: How To Make Your Customers To Keep Coming Back To Buy From You
There are a few internet marketing online secrets that when implemented, will force your customers to keep coming back to buy from you.
What is Article Marketing?
Simply put article marketing is advertising your web site through the use of articles. This choose of advertising is preferable over others for the simple fact that it's free. There are many article directories that allow you to submit your articles for free. They allow you to have a resource box at the end of your article that you can plug your site and products with. Not only that but if you're into building links this is a great way of doing it. If your article is chosen by publishers they will republish your article on there websites giving you even more publicity and exposure. A well written article can give you massive exposure.
How to Profit From Your Ad Space in this Economic Downturn
Recent research predicts that the online ad market will decline by 25% in 2003.**
The Easy Days
The easy days are gone when you could build your website and two or three months later see it heading for the top of the searches in Google.
Now you must be prepared to wait six to nine months to even see your website in the searches. Why has this happened?
The Psychology of Online Selling
Why do we buy things? Well, some thing are out of necessity; we need food and water to survive. But which food do we buy? You see we do have a choice, which means we make decisions to buy one kind of food against another. That means our choice can be influenced - even for 'essentials'. So even though a principle reason for buying something is 'out of necessity' the chances are you didn't HAVE to but 'that one'. You made a choice, conscious or otherwise.
The Voice of Viral Marketing
Generating buzz through word of mouth will help drive greater sales and from your most important customers.
The Fatal Attraction of Online Marketers
Suppose you were offered 263 links coming into your website from 263 other websites all in one fell swoop. Everybody knows that the more inbound links you have, the higher you will rise in the search engine rankings.
Internet Marketing Success is a Cumulative Effect
Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion. But assuming you are already doing these things, the real secret to success is to just do something?anything?everyday to push your website a little further along the road to growing your business.
Why Online Business - The Harsh Reminder Why Online Business Is For You
Many people want to achieve financial freedom and they know very well that running their own business has always and will always be the best road to financial freedom. Here are some reasons to remind these people why online business is the best way toward financial freedom.
Internet Marketing: Dr. Robert Anthony Reveals How To Use Quantum Physics To Supercharge Success
What secret dreams do you have for your Internet marketing business? Would
you like to quickly expand your list to giant proportions? Would you love to
have a list of thousands or even millions of people bringing in money every day
as they buy the products you offer?
Kaizen in Online Marketing
Many people throughout the life of online marketing have utilized
the use of Kaizen. As a matter of fact I would venture a guess that
almost all successful businesses in today's markets are using it.
Which leaves one to wonder, what is Kaizen? Well, to put it in a
layman's words it is the practice of continuous improvement; the
fact that we should never be satisfied with what we have, and instead
always press onwards to improve what we have to something better.
How to Get $250,000 Worth of Free Advertising for Your Business
You and I know that whenever you have a business, whether it's On-line or Off-line you would have to take some time and money to market that business right?
Making Your Money Work For You ? And Not The Other Way Around!
Most people spend their entire lives working hard for someone else. What most people do not realize is that there is a better way. How about if instead of you working every day for your money, your money worked for you, 24 hours a day, 365 days a year?
Niche Marketing, Niching Niches for the Ultimate Payoff
Niche Marketing, in simple terms is all about targeting hot topics, providing the answers, and making them available to search engines and you.
Guru... Schmooru... So What! The Internet Gurus Unmasked
The word "guru", in the Merriam-Webster Dictionary, is defined as:
Seven Steps to Starting Your Internet Business
There is no reason to be afraid of creating an online business. It is a very easy process if you take it one step at a time. Let's make the assumption you aren't going to quit your day job (not yet, anyway). So how do you get started working part-time only?
In Internet Marketing You Must Have a Strategy
When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed.
5 Sure Fire Ways To Send Visitors Away For Good
Way No. 1 - Clog Up Their Internet Connection
Creating Functional Dialogue for Your Website
Opt in clicking promotes your business. By increasing link exchanges within the promotional copy on each page of your website, your website moves for you. It moves your clients to buyer pages, selling your products, and keeping the client actively clicking within your website pages.
The Secret to Making More Money in Your Online Business: Lessons From Monopoly
Thousands and thousands of people are striving to make more money in their online businesses each day. If you are one of the thousands of people, have you ever played the game of monopoly? Have you ever been exposed to the hidden secret in the game that will help you earn more money in your business?
|