|
|
| Internet Marketing Information |
|
The 10 Commandments of Guerrilla Marketing Design
Guerrilla Marketing Design is more an attitude than a system of do's and don'ts. It's an attitude that emphasizes the efficient and memorable delivery of information. -First Commandment: Purposeful Guerrilla Marketers view design not as a matter of subjective likes and dislikes but as a strategic tool intended to achieve specific goals. Guerrillas avoid unnecessary decoration. Every mark on the page must serve a purpose. Guerrillas make design decisions based on how efficiently their designs communicate a desired message to a specific audience. Guerrilla Marketing design begins with a plan, based on careful analysis of message, audience and competition. -Second Commandment: Recognition Guerrilla Marketers refuse to get lost in a crowd. They know is it better to stand out and be recognized rather than confused with their competition. Guerrillas recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values. Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars. -Third Commandment: Readable Guerrilla Marketing Design is reader-friendly design. Guerrillas recognize that readers are in a hurry and that anything that interferes with easy reading sabotages the delivery of their message. Guerrillas make reading easy by paying close attention to typeface, type size and line spacing choices. They take painstaking care with spacing, hyphenation and punctuation. They carefully avoid design traps like setting entire words in upper case or overusing white text placed against gray or black backgrounds. Color is never allowed to interfere with easy reading. -Fourth Commandment: Emphasis Guerrillas know when to whisper, when to shout. They use design to help readers separate the important ideas from the supportive facts. They use the tools of emphasis to make their message's information hierarchy instantly recognizable. -Fifth Commandment: Simplicity Guerrillas design to Simplify. Guerrilla Marketing Designers recognize that readers quickly can lose interest when reading extended text, like articles, memos, newsletters or proposals. Accordingly, Guerrillas maintain reader interest by breaking information into manageable, bite-sized chunks using techniques like segues, subheads, lists and sidebars. Simplicity also involves restraint. Guerrilla Marketers recognize that "less is more" when it comes to emphasis. They exercise extreme discretion before making typeface, type size, type style or color choices. Guerrillas recognize that one outstanding photograph communicates more than three average photographs. -Sixth Commandment: Instant Communication Guerrilla Marketing Design is visual. Guerrillas strive to replace words and sentences with story-telling visuals. These include charts, graphs, lists, organization charts, tables and timelines that communicate at a glance. Guerrillas use visuals to quickly communicate comparisons, relationships and sequence. Guerrilla Marketers understand that words alone are not enough to ensure marketing success. The presentation of the words has to be as finely-executed as the words themselves. Guerrillas understand that design is not a mystery, nor is it a cure-all. Rather, design is a fundamental business competency that can be mastered when the right resources are chosen and properly utilized. About The Author Roger C. Parker is the $32 million dollar author with over 1.6 million copies in print. Download the remaining four of the 10 Commandments of Guerrilla Marketing Design here: www.GMarketing-Design.com
|
|
|
|
RELATED ARTICLES
Candy Jar Marketing What is one of the main keys to a successful internet business? Marketing. What do we all strive to perfect? Marketing. What is this article going to address to help you improve in? You got it, Marketing. Consumer Confidence Increased With Paypal In the last year I have met people that have tried to market their products on the internet. They have spent a significant amount of money on email marketing, pay per click advertising, safe lists and more. A majority of these people became disillusioned because their revenues from sales of their products were less then their advertising budget. They became very confused since their website statistics reflected a significant increase in hits which did not correlate to the number of sales. Niche Marketing the Right Way! Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content. Online Sales: Easy Way To Turn Freebies Into Sales Freebies. Freebies. Everyone loves getting things for free. 9 Great Reasons To Help An Internet Marketing Newbie Zig Ziglar the famous self help guru was once quoted as saying "You can get everything you want in life if you help enough people get everything they want in life." Googles Own AdSense Tips Google is at least as interested as you are in having your ads perform well on your site. And they've gone to some work to provide the information you need to optimize your AdSense. 3 Reasons Why I Never Delete Spam Immediately All of us hate spam and all of us have our own methods of fighting it. Unfortunately, all the methods in the world cannot help us to succeed completely. A long time ago, I heard the expression, "If you can't beat them then embrace them". Internet Marketing - A Leap Of Faith Do you remember as a child having to do something you really didn't want to do because it was difficult? Internet Marketers and Two-Year-Olds: Just Toddling Around Asking Lots of Questions I recently noticed that my friend's two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he's becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, "What's that?" How to Set Up a 7 Day E-Course Be a Winner! Answer the Challenge! An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them. Capture Names - They Are Like GOLD Nuggets!! A landing page is used to capture people's details when they come to your website. The Seven Tips That Ensure Your Success Online Whether you are now looking for opportunities to start your online business or an amateur wanting to improve your profits, having the right frame of mind and attitude is critical for achieving your success. The following the tips outlined below, you'll keep yourself on the right track to your success. What Not To Do? As the Internet grows in popularity and importance, the quality of web sites needs to keep pace and creating and maintaining high-quality, professional web sites is more important today than ever. In this month's issue, we cover the basics of "What Not To Do" if you want to convert your visitors into customers and keep them coming back for more. Building Consumer Confidence Builds Sales Many small online business owners have yet to understand the sheer power that comes from building consumer confidence. They struggle with sales month after month, but still, when someone tells them their site design needs help, they get offended. "I spent a lot of time building my own site!" is the reply. Online Parties with a Twist We know once you have a room full of guests at your online party, getting them to play games is the easy part. While hunting for answers to your game, a guest has the chance to see some products they simply cannot do without, thus making you sales! FREE Classified Advertising Tips to Boost Any Business! FREE online classified advertising - the equation is simple. A business needs to reach out to more and more people on the Internet. Each website has a particular level of visitors, otherwise called traffic. In order to reach out to more traffic, businesses barter Internet online advertising space and thus increase traffic. This way, everybody wins. The businesses are more visible at no additional cost and the customer gets a wider choice of products and services. In addition, partner websites ensure better traffic for better business. 3 Highly Effective Strategies To Power Up Your Business in 2005 Whatever your business resolutions may be for this year, you need to take action. Each day that passes by is lost profits if you don't do anything to improve your business. Everyone wants to have more and more success but if you just stay there and dream about being more successful, you will never reach your goals. Make Money With A Business Opportunity Online There are so many business opportunities these days that promise to help you make money online. What should you do to choose one? Here are some tips to help you with your decision. How to Tap the Profits Hidden in Your Internet Business! I'd like to show you five secret strategies to extract profits hidden in your Internet business. Pay particular attention because any of these can boost bottom line revenue fast. Using This One Simple Word Helped Triple My Sites Profits This article is very important.
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |
