|
|
| Internet Marketing Information |
|
What a Billionaire Balloonist Taught Me About Internet Marketing
Billionaire Richard Branson, the entrepreneur behind the Virgin brand, is one of the world's most successful and adventurous businessmen. Not being satisfied to run several highly profitable businesses Branson also engages in occasional feats of courage, or stupidity, depending on your stand point! I read his autobiography recently and discovered something that perfectly sums up what it takes to achieve success on the Internet. To set the scene - Branson had called a meeting a few hours before he and his co-pilot were due to embark on an attempt to fly from Japan to America across the Pacific non-stop in a hot air balloon. The attempt would be fraught with countless difficulties, challenges and life-threatening risks. One last pre-take off meeting was held to talk through all eventualities of the flight and to discuss what Branson and his co-pilot needed to do to survive in each case. After an intense 3-hours' briefing, covering everything that could go wrong, on this, one of the most complex and risky aviation record attempts in history, Richard Branson came away having written just eight words into his notepad; "Keep the fire burning - that's all that matters." How incredible is that? He's faced with almost certain death and has just been briefed on the technical details of which levers to pull when, which buttons to press to escape crashing and which actions to take to prevent the capsule from decompressing and yet all he writes down is "Keep the fire burning". Why? Because that's all that matters! As long as he keeps the fire burning the balloon will stay in the air and he will eventually make it across the Pacific safely, nothing else matters. So what has this got to do with Internet marketing? Let me explain.. ** Do You Have The Energy To Keep The Fire Burning? Being honest now - how many times have you stared at your website and thought; "What ONE thing can I do to get more sales?" You've probably thought this a few times right? Well, you're not alone. Unfortunately though, too many people make the mistake of thinking that; - The one thing is getting a high search engine rankings - The one thing is getting more subscribers - The one thing is getting more traffic - The one thing is getting accepted by Yahoo! - The one thing is getting an article published - Etc. But the point is that none of these are the right 'one thing'! The ONLY right 'one thing' is to do what Branson knew - keep the fire burning. Keep going and never give up. We all know how easy it is to do those tedious or those time-consuming tasks when the sales are flooding in, right? But what about when nothing is happening on your website? What about when the sales dry up and your phone stops ringing, what then? What motivates you then? Well then - you need to keep the fire burning. Keep on doing what it is you need to do - as ultimately, this is what will make your website a success and separate it from many around you that become failures. The people that achieve REAL success on the Internet have just done one thing. The same thing that Branson did. ** "I've Tried Everything!" "But Michael, nothing is working - I have tried everything and still I'm not making any sales!" Really? You've really tried EVERYTHING? How many things have you really tried? If you ever find yourself whinging like this force yourself to actually count how many different things you have tried. I bet you'll find it's often less than 20 and will always be a long way short of everything! ** So What Happened To Branson and His Balloon? His attempt to cross the Pacific was abandoned even before take-off as sub-zero temperatures caused some of the balloon's outer layers to disintegrate. But did he give up? What do you think? He tried again two years' later and despite freak weather storms and his capsule catching fire he flew 6,761 miles across the Pacific and landed safely in Canada having achieved the longest-ever balloon flight in history. He had kept the (right) fire burning.. Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/
|
|
|
|
RELATED ARTICLES
The Myth of Internet Marketing: aka The Golden Carrot Why am I so mad I could throw my computer right out of my upstairs window? Internet Marketing Strategy: Online Joint Venture Ideas To Increase Your Business A joint venture is when two or more businesses join together to work on a project for a set period of time. Increase Sales: The Secret To Using Offline Advertising To Magnify Your Online Sales Since the internet happened, and everybody went for the gold rush, most people have simply forgotten offline marketing. Build the Snowball and It Will Run Setting up your own online business can seem extremely daunting. Whether you've already got a business and want to sell products and services online or want to start from scratch with a new business, there is a great deal to think about. No-Holds-Barred Conversations with Dan Lok - Part 2 Question: How to deal with ultra skeptical offline or be it Internet surfers in order to reassure them and get them to happily open up their wallets? The 3 Rules To Maximizing Profits From Banner Ads Placing those ads on your site are designed to do just one thing, make you and the advertiser money. No it's not rocket science but there is a science to doing it right. Chameleon Advertising: Marketing to Your Niche Markets with Stories Do you remember how, in days gone by, salesmen would go door to door selling their wares? These entrepreneurs would "go the extra mile" just to have the chance to demonstrate their products to people in their own home. Are You Limiting Your Income? When first starting out in internet marketing, I was afraid of the big ticket items. I think most people are at the beginning. Keep those Back end Sales Flowing 24/7 Using The Funnel Theory of Marketing and Automated Tools The Funnel Theory of Marketing Relies on the fact that it is far more expensive to attract new customers then to resell existing customers. By Combining Automated Sales techniques with the Funnel theory of marketing you can keep your Back End Sales Flowing 24/7 List Building Through Cooperative Partnerships.... This is a little tip I got from Alex Sampson, a true marketing master. Five Ways to Give People a Reason to Buy Your Product or Service Overcome lackluster copy and lack of product sales by using the passion approach. Announcements, such as "Here's my product!" do not work. Sure, you put a picture up and maybe a list of its features. What's the promise? Where's the benefits? How will your potential buyer's life be better by obtaining your product? How does a picture or list of features compel your prospective buyer to buy? The consequence? You miss many sales. How I Submitted My Internet Marketing Articles To Only 20 Sites But Shortly 16,000 Sites Posted Them There is no internet marketing chore that I enjoy more than doing a regular google search to check the viral effect and progress of my online marketing articles. Within a recent short period I saw the number of websites where my articles are listed grow by a staggering 16,000. What Does Success Look Like? While we are well into the 21st century too many are still thinking about their business as they did in the 1990's. How to Choose an Internet Marketing Company -- Internet Marketing Determines Web Success -- After Fifteen Years Or More Of Frustration With Internet Marketing, I Think Ive Found It! Hello Internet junkies and friends, 8 Benefits Of Helping An Online Business Newbie Do your remember when you first ventured out in the online business world? You probably had questions and problems along the way. Wouldn't it have been easier if you had help? When a newbie asks for your advice, educate them; answer their questions and help them solve their online business problems. If you do not have the knowledge to help them out, point them in the right direction. Double Your Revenues with Joint Ventures The best way I know of to multiply your online results, such as doubling the size of your opt-in email list, or increasing your sales, is through the use of joint ventures. Why Your Internet Business is Like the Stock Market As savvy stock market investors know, chasing after the one "hot stock" with the possibility of bringing instant riches is not a wise idea. You know the old saying, "Don't put your eggs in one basket". This type of thinking carries a high risk. If your stock goes up and you are smart enough to sell, then you've made money. However, if your stock falls, you just don't know when (or if) it will ever make a comeback. Successful Internet Marketing Without A Budget The following excerpts were taken from an interview held with successful web marketer Darren Cronian in June 2005. Attract More Orders Attracting More Orders! Jump Starting Sales! Sky-Rocketing Profits! Whatever you want to call it. It all boils down to one thing, MORE TRAFFIC! And the different ways to get it. Here's some more ideas to try.
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |
