|
|
| Advertising Information |
|
In Advertising Bigger isn?t Always Better
If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns. Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies? Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers. When I use the term smaller it doesn't mean that it's a one-man show, but that they aren't part of the "BIG 6". Now with that said lets continue, smaller agencies have a hunger to succeed, they have a need to be customer service oriented, they have a desire to be more creative without the fear of upsetting upper management. Take these points into account and you have an agency that will be tenacious and with the number one goal of showing their clients results. At New Age Media Concepts, we believe that major advertisers deserve better results from their campaigns, don't get me wrong there have been great campaigns launched but who are going to be the new creative minds to develop the next memorable moment in advertising history? If advertisers like General Motors, Ford, McDonalds, Taco Bell, Coca-Cola, Pepsico, Microsoft, Burger King, Toyota, Home Depot, Wendy's, ConAgra Foods, Wal-Mart Stores, American Express, Colgate Palmolive, Intel and the many others are looking beyond what agencies they are accustomed to working with and are looking towards connecting with their consumers in a big way, then they have to look beyond the brick and bring in a creative team that can help them do that. Consumers today aren't ignorant and in this age of reality television and the shock factor mentality, advertisers need to step up to the plate and shed their skin to be able to reach the new age of consumers, the ones that are their core audience, the ones that will have brand loyalty. By Louis Victor ? New Age Media Concepts, August 31, 2004 Louis Victor has been involved in the investment, advertising, marketing and public relations indutries for close to two decades. Through various articles he looks to give some insight on various topics as it relates to these industries.
|
|
|
|
RELATED ARTICLES
Small Business Image The single easiest way to increase sales is to look professional. People believe what they see. If you look the part, you get the part. You must be committed to keeping a positive image in the mind of every customer. What you may not realize is that a high public image may not cost as much as you are led to believe. In a small business, image is fifty percent (50%) of your business. The impact you have on your customers, whether it be your appearance, cleanliness of your store, equipment, uniforms or the style of your classy color brochures. You must continually re-audited your small businesses image. Even if your first impression is great, you can lose it just as fast if you fail to handle simple details, because things change and customer buying behavior and perceptions change with local, regional, national and world events and views. Ten Secrets for Getting FREE Advertising The opportunities for getting free advertising for yourproduct or services are only limited by your imagination andenergy. There are so many proven ways to promote withoutcost it's truly mind-boggling! Here are ten proven methods. Send em to the White Pages Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. The $500.00 A Month Plan One way to make extra money or start a business of your own is by placing advertising which will pay a good profit. Selling printed information by mail can br financially rewarding. Classified advertising is the cheapest way to get into Mail Order and it is often possible to raise a fortune from these small ads. Just check any large publication such as Popular Mechanics, for their classified advertising section and you can see yourself the many ads. Advertising Your Holistic Business The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition. Bad Seduction - Advertising Techniques That Dont Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. They illustrate a complete lack of understanding of the whole persuasion process. Boost Headline Believability With Specifics Don't use vague generalities in your headlines. Be as specific as possible. For example, you may want to put a date into your headline, or a profit increase of some specific percentage, etc. When you use something specific, like a date, an exact dollar amount, or an exact quantity in a headline, it suddenly becomes more believable. Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy If you want to sell more ad spaces, you must read and use the secrets I am revealing here: Advertising Headlines and How to Write Them 1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers to read your ad, put TEENAGERS in your ad. Be careful that you do not put anything in your ad that excludes prospects. For example, if you are selling a cellular phone that can be used by men and women alike, do not slant your headline toward men alone. That will only cause women to think that your ad does not apply to them. Get Free Radio Advertisement Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine...absolutely free access to millions of listeners of offline and online radio! The Benefits of Specific Advertising The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." Create A Killer Brochure: 9 Steps to the Perfect Piece If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment: Worn Out Brochure Design Is Keeping Small Business Owners Down I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or they are not in business. Forget it...everybody's got one and no one uses it. 9 Tips for Better Billboards It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers. You must plan ahead. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Fax Advertising : Hitting Your Target Immediately In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light. Adding Art to Business Spaces Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas. Larger collections may focus on education programs for the employees of the company and partnerships with area museums or art spaces. Why Not Use the Humble Fax in Your Advertising Strategy? When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. But every week, a K Mart catalogue arrives in our mail box. Every week, like clockwork, ads appear on television for K Mart specials ... there are always specials. Dont Be a Secret Agent This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business. Wrong! I missed quite a few opportunities to toot my horn because of that misconception. Not only did I miss the opportunity, but when it did arise, I looked like an amateur. Here's what happen on one of those occasions. The ONLY Type Of Advertising People LOVE!! Can it be???
|
|
|
| Home | Site Map | Salesmanship Ebook | Motivational Ebook | Job and Resume Posting| Affiliate program | |
|
| 2006 All Rights Reserved. by Mp.sg Term of use and service for the articles and information |